MANAMA – Kanoo Travel, the largest travel management company in the Middle East, has marked a new milestone by rolling out the new Sabre Red 360 (SR 360) across its offices in the Middle East in attempt to fuel its ambitious growth plans by enabling intelligent retailing to improve efficiency and boost recovery.

With access to a full spectrum of travel booking and merchandising through an intuitive and customizable user interface, the next generation travel agency desktop SR 360, will help Kanoo Travel address industry challenges and respond to ever changing traveller demands. It will further enhance Kanoo Travel’s consultative service delivery by equipping travel consultants with insightful data and search tools to keep up with the savvy traveller and will give clients worldwide an even greater choice of airfares, hotel rates and booking options including NDC content. The new integration will take Kanoo Travel’s shopping experience to the next level and empower travel consultants to close the deal.

“Kanoo Travel has been always at the forefront of offering the best travel services by adopting the latest technology and solutions,” said Ramzi Al Qassab, senior director global partners, Sabre Travel Network Middle East. “Kanoo’s unique product offering, and innovative approach has established its position as a key industry player, as is evident by its performance over the past year. Migrating to SR 360 and recruiting some of Sabre’s intelligent solutions will enable Kanoo Travel to deliver its ambitious growth plans and continue to deliver a highly consultative service to its travellers. We are looking forward to supporting Kanoo Travel through the recovery and beyond.”

Kanoo Travel has positioned itself as the corporate travel leader across the Middle by deploying superior products and solutions.

“Kanoo’s leadership and team’s achievements combined with Sabre’s intelligent technology has put us at the forefront of the recovery, responding to the market challenges and travellers demands and enabling us lead the market recovery,” said Nabeel Kanoo, president, Kanoo Travel. 

Sabre and Kanoo Travel have a strong history of innovation. Most recently, Sabre delivered Kanoo Krystal, an end-to-end technology platform that provides the agency with unique content and corporate solutions that meet evolving traveller needs. Sabre is also helping Kanoo Travel optimise the travel distributor’s efficiency and workflow through products such as Low Fare Optimizer and Revenue Optimizer as part of its automated solution, Automation Hub. Kanoo Travel also enjoys operational flexibility through Sabre Virtual Payments, one of the most flexible electronic payment solutions in the travel industry, and Trip Proposal, Sabre’s integrated offer management to help increase sales conversions and improve efficiency.

“Partnering with Sabre is essential in enabling us understand the market dynamics and delivering the personalized, differentiated and flexible travel offerings that today’s travellers increasingly want – especially during these fast-changing times,” said Zaeem Gama, DIVISIONAL CEO, Kanoo Travel. “We partner with Sabre because of the reliability and functionality that we have come to know over the past 15 years, along with the constant development and investment in the innovative technology that helps us serve our customers with greater choice and efficiency.”

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About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more

About Kanoo Travel
Kanoo Travel has a workforce comprised of 1,000 experienced, multilingual travel consultants and professionals and has an extensive network of offices spanning the Middle East, North Africa, and Europe. It established a longstanding partnership with American Express Global Business Travel (GBT) that gives it access to one of the world’s largest travel agency networks.

Kanoo Travel’s local knowledge and keen insight into global markets enable it to deliver unparalleled levels of service to customers, which is reflected by the numerous industry awards and recognitions it has received over the years.

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