Kuwait: JYSK, the Danish furniture and home accessories brand franchised in Kuwait by Ali Abdulwahab Al Mutawa Commercial Co. (AAW), announced today the brand’s Silver Sponsorship of the Mirzaam Exhibition. Held at the International Fairgrounds between January 29 and February 1, 2020, the Mirzaam Exhibition is the largest and most organized platform under the interior discipline in Kuwait. 

JYSK Marketing Manager Ms. Ayaat Morgan said, “We are pleased to be part of the Mirzaam Exhibition this year, especially after the great success of its first edition. Our sponsorship of the event stems from the company’s commitment to support and encourage all activities that enhances the furniture sector in Kuwait, and JYSK’s presence in the Kuwaiti market. Today we are glad to showcase our different line of products which includes home furniture, garden furniture, and home accessories at one of the largest and most prestigious exhibitions in the region.”

The exhibition’s Second Edition set a new attendance record this year with visitors from different segments including new couples who wish to build and furnish their homes, families who want to renovate their houses, business owners who aim to establish or renew their offices, and individuals interested in learning and developing their skills by benefiting from the workshops, discussions, live shows and activities that took place during the event.

JYSK’s participation at the event featured an exhibition booth showcasing the brand’s modern Scandinavian furniture and home accessory lines. All participants were invited to register for a chance to enter a draw and win prizes including a full garden set and gift vouchers. Visitors and participants benefited from the exhibition’s offers on furniture sets, selected and designed by Farah Al Humaidhi, and an exclusive brochure with offers on items in-store valid until February 2, 2020.

The Mirzaam Exhibition was established in Kuwait in 2019 by Farah Al Humaidhi, providing workshops and consultations for guests and do-it-yourself projects on large screens in various booths. The event hosts the top vendors, suppliers, educators, decorators, contractors, architects, and designers specializing in the interior design across the MENA region.

JYSK Group is a global retail chain that sells furniture and household goods with more than 2,700 stores across 52 countries. Since its establishment, JYSK has been expanding constantly and every year more than 100 new stores open around the world. JYSK is available at AAW Furniture Showrooms in Al-Dajeej and Shuwaikh Industrial Area. Showroom opening hours are from 10 am to 10 pm seven days a week.

© Press Release 2020

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