The 8th restaurant opens in Marassi on the North Coast
UAE and Egypt - Just Falafel the number one global falafel franchise is extending its reach in Egypt. This time it is outside the capital city Cairo, where the majority of its restaurants are located, and will be in the upmarket resort of Marassi.
Stretching along a beautiful coastline, the resort which is a two hours from Cairo and hundred and twenty-five kilometers west of Alexandria is a popular destination for Egyptians as a weekend retreat.
Just Falafel's 8th restaurant in Egypt will be launched by Healthy Franchising owned by Waleed Abouraya who is the Master Franchisee for Just Falafel in Egypt.
Managing Director Hussein Yacout said, "Just Falafel has been warmly embraced by the Egyptian market and the restaurant's continued success has given us the opportunity to expand into new areas outside of Cairo. We are excited by our latest venue in Marassi, and believe that Just Falafel's quality-minded menu will appeal to resort-goers for a quick but heathy meal."
The new restaurant will be a street vendor concept offering a select Just Falafel menu with perennial favourites such as "the Original" sandwich. As in many Just Falafel restaurants globally they will also incorporate local flavours with the latest outlet offering a favourite local dish, Egyptian Foul which is eaten for breakfast or as a dip or snack. There are many variations of this dish but it is most commonly made with fava beans, garlic, cumin, lemon some chopped tomato and parsley.
Just Falafel's philosophy of offering locally sourced, organic food when seasonally possible, will sit well with guests in this upmarket resort that offers Golf and premier hotels and resorts. The signature hand-made menu that caters for all tastes will become a firm favourite with visitors as well as 'weekenders" from the capital that already know the brand for its authentic street food offering with six restaurants already in Cairo.
Just Falafel continues to invest in Egypt with one more restaurant due to open this year followed by up to 85 more in the next few years. This is all part of the brand's rapid expansion both within the GCC and internationally. The global roll out will see up to 44 more restaurants open this year as Just Falafel increases its presence in key markets such as the USA, Canada, Australia and India. The group has sold over 20 million falafels and is set to increase this significantly over the coming months.
Visit://www.facebook.com/JustFalafel for more information.
About Just Falafel:
Established in 2007, Just Falafel's vision is to create authentic street food having elevated the status of the falafel from the Middle East to a global phenomenon, while keeping in mind superior quality, taste, and value. Just Falafel focuses on bringing all ethnic varieties of falafel under one roof, around the Middle East and around the world.
As an authentic, nutritional and healthy alternative to the usual fast food options, Just Falafel received a number of awards and nominations for its achievements. In 2013, it was awarded the top rank in the Dubai SME 100 and "Business of the Year" by the Gulf Capital SME Info Award.
For more information, visit: www.justfalafel.com
© Press Release 2014
