Cairo, Egypt, 11, August 2015: Jumia is looking to capitalize on the recent success in mid-range smart phones market in Egypt by focusing on the mid-range smart phones segment, since Jumia's recent consumers insights revealed that 40% of the smart phones sold on Jumia are from the mid-range phones.
The mid-range section has seen a number of notable releases this year with new vendors seeking to come in as time goes by. For millions of consumers, the deciding factor on which smart phone to buy isn't how fast or how big it is but how balanced it is.
Competition in the mid-range smart phone segment is already flourishing in the market, and that shows in the number of mid-range mobiles launched in the Egyptian market recently. "Following the launch of Infinix Hot - mid-range phones - on Jumia , we believe there is more scramble for this market in Egypt", said Tamer El Fiky, Marketing Manager of Jumia Egypt. "Infinix Hot sold around 30,000 phones on Jumia since its exclusive launch in April and that success gives us the push to focus on this segment", added El Fiky.
To take the success of the Infinix Hot on Jumia to the next level, Jumia started a competition in partnership with Infinix from August 1st. Customers can register in the competition by taking a picture of their phone and its Jumia receipt, using a hash-tag #InfinixCustomerAppreciationMonth to win an Infinix phone as a prize. One winner will be announced weekly for the next 4 weeks. In September, one final winner will be announced to go on a Nile Cruise trip. This campaign will boost the customer usage of mid-range smart phones which will create more opportunities for Jumia push for the mid-range smart phones growth in the market.
The competition will end at the end of August.
In April 2015, Jumia, the number one e-commerce website, announced an exclusive partnership with Infinix Mobility, the leading smart phone and tablet manufacturer, to launch the latest Infinix android smart phone, the Infinix Hot, exclusively on Jumia. The device is the latest in a series of smart phones from the Infinix Hot family, which has seen tremendous success in the smart phone market in Africa and the Middle East.
About Jumia:
JUMIA is Africa's leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices - offering everything from fashion, consumer electronics, home appliances to beauty products. Jumia was the first African company to win an award at the World Retail Awards in 2013 in Paris as the "Best New Retail Launch" of the year.
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© Press Release 2015
