Dubai: Impact BBDO, the leading and most awarded marketing communications group in the region partnered recently with YouTube to deliver an innovative platform for the people of Saudi Arabia during the Holy month of Ramadan.
The collaboration included six of the region’s biggest YouTube creators who invited their subscribers to an iftar that was live streamed on YouTube in an effort to break their fast together. The livestream, which began on the 19th May at 7pm GST on Mohamed Moshaya’s YouTube channel, allowed viewers to engage with influencers such as The Saudi Reporters, Anasala Family, Asrar Aref, Noor Starz and Omar Hussein.
Dani Richa at Impact BBDO said, “During these uncertain times, it is important that we maintain our connections, bonds and human interactions. This is especially important as many countries around the region continue with the lockdown. The holy month of Ramadan has always been about spending time together and a period of reflection. We wanted to provide a platform that connects people together through technology and continues with our traditions. By coming together, Impact BBDO and YouTube proved that no matter the distance we can always stay connected.”
At 183,544 views, the six creators set a Guinness world record for the most views on an YouTube live streamed iftar. Additionally, YouTube showed its support by donating 250K USD to the UNHCR.
About IMPACT BBDO
IMPACT BBDO is the award-winning MENAPAK network of BBDO Worldwide. Headquartered in Dubai, Impact BBDO has offices in Beirut, Riyadh, Jeddah, Cairo, Kuwait, Abu Dhabi, Algiers, Tunis and Lahore, as well as associates across all other major regional markets.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries workday by day, job by job and client by client to create and deliver the world's most compelling commercial content. For nine years in succession, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world's most Effective Agency Network in the Global Effie Effectiveness Index for the second year. In 2015, WARC ranked BBDO #1 in its WARC 100 rankings of the world's top marketing companies for the second consecutive year. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
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