Abu Dhabi, UAE: Abu Dhabi-based place-maker IMKAN has joined forces with Nael & Bin Harmal Hydroexport Co LLC (NBHH) to begin construction work for phase one of AlJurf on Sahel Al Emarat (Riviera of the UAE.)
The signing ceremony, which took place in AlJurf to a backdrop of pristine coastal views and the beaches of the Arabian Gulf, bordered by green forests, saw IMKAN’s CEO, Walid El-Hindi and Tony Saliba, the Managing Director of NBHH, symbolically marking the official breaking of ground at the site by making the first shovel strokes together.
Walid El-Hindi commented: “Breaking ground at our second home coastal destination, AlJurf, was another major milestone in a successful year for us. Appointing an established name like NBHH as enabling contractor falls in line with our commitment to collaborate with like-minded partners. AlJurf gardens is the first phase of the entire community and a true reflection of the promise we make to create places that specifically suit the lifestyles of both our residents and visitors.”
AlJurf is nestled within existing nature and is located in Ghantoot between the UAE’s busiest cities. The fully-integrated community is the antithesis of the fast-paced lifestyle that comes with living in the UAE’s major metropolises. It is also in one of Abu Dhabi’s newly established freehold zones and will be a fully integrated community where residents can reset while getting back to nature.
NBHH have begun the construction enabling works for phase 1 of the project, AlJurf Gardens, which is scheduled for completion in 2021. It will comprise of 293 residential villas and land plots. The facilities and amenities include unique residential communities and serviced residences, a world-renowned wellness clinic and resort, a private beach, a private marina and community center all situated amid abundant and verdant open spaces.
Tony Saliba, the Managing Director of NBHH said: "Working with a company like IMKAN who approach real estate from such a unique angle presented us with a new experience and a welcomed challenge. Our established expertise, industry knowledge and experience combined with IMKAN's research-based approach to placemaking will ensure that this beautiful stretch of coastline has the most solid of foundations.”
Sales for AlJurf launched in February and the place-maker continues on a constant trajectory; launching projects in the capital and abroad. With this year as IMKAN’s ‘Year of Delivery’ five projects will be ready for handover – three are located in the capital; Sheikha Fatima Park – an open-air green space and hub for leisure and wellness; Nudra – a luxury beachfront community of 37 villas, located in Saadiyat Cultural District and Thanaya, a lively a residential building in Khalidiya. Internationally this year will see the delivery of the first phase of Egypt’s Alburouj, a 5 million sqm complete mixed-use community 20 minutes away from Cairo airport, and in Morocco, Villa Diyafa, a luxurious boutique hotel in Rabat.
El-Hindi concluded: “It’s been a remarkable year so far. We’re on track for our Year of Delivery , and it’s wonderful to see our vision become reality.”
For more information and a virtual tour around the destination, please visit IMKAN’S AlJurf website or reach out to the IMKAN team on hello@imkan.ae
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About IMKAN
IMKAN is an Abu Dhabi-based real estate developer with a portfolio of 26 projects spanning three continents. The company aims to create soulful places that enrich people’s lives.
IMKAN’s proposition is built around a unique research platform that uncovers the distinct social behaviors and habits of specific market segments – from millennials to discerning high-net-worth individuals – to formulate tailored user profiles. This research-led approach enables the company to shape communities that are in tune with the mindset of each profile, thereby adding value for its stakeholders.
IMKAN is a wholly owned subsidiary of Abu Dhabi Capital Group (ADCG). Its key projects include two developments in Makers District – The Artery, a multi-use building that integrates a makers’ space with a parking garage, and Pixel, the company’s first mixed-use destination. Other key developments are Nudra, a luxury beachside villa community; Sheikha Fatima Park, the capital’s first urban park that seeks to enhance community interaction; and AlJurf, the fully integrated second-home destination along Sahel Al Emarat. The pristine development is nestled between Abu Dhabi and Dubai and comprises timeless villas and land plots set in a preserved and natural ecosystem. In addition, the company has big announcements in the pipeline for 2019.
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