Egypt: IMA® (Institute of Management Accountants), one of the largest and most respected associations focused exclusively on advancing the management accounting profession, held a roundtable for an insightful discussion with some of Egypt’s leading professionals, heading the finance and accounting (F&A) functions of leading corporates of the region.
The roundtable focused on the corporate transition required to embrace a tech reliant future. The roundtable was attended by Sherif El Zeiny, Vice President and CFO at Elsewedy Electric Group; Ahmed Gamal, Group CFO at Cleopatra Hospital Group; Samer Mostafa, CFO at Corona Chocolate Company and Mohamed Aly, CFO at Lixil and was moderated by Hanadi Khalife Senior Director, MEA & India Operations. The group shared their experiences and aspirations and talked about, among other topics, rebuilding revenue streams, budgeting and forecasting approaches and finally, embracing new technologies and growth opportunities.
IMA® led the roundtable and discussed the profound digital transformation that is currently sweeping the world and impacting work and lives more than anything and how CFOs are increasingly fronting this transition while also integrating technology into their organizations across Egypt. The quest for efficiencies and process improvements has long been the holy grail for finance leaders. However, post the pandemic, digitisation and automation have emerged as the preferred routes to take to further accelerate this transition and investments into these are justified with savings in resources and gained efficiencies. What emerged during the discussion is that business success is now defined by business digitalization as much as it is defined by a mindset shift, process overhaul and competence realignment that are transformational for organizations. Increasingly CFOs and their teams are the primary sponsors of such transformation and are taking the lead first in transforming themselves and then their organizations.
“It has been great to hear some of Egypt’s leading F&A luminaries share their plans of leaving the pandemic behind. A common theme that emerged from the insights was the alignment on the importance of business agility across organisations and how the pandemic is accelerating digitisation and automation in the finance function. The digitalization of enterprises has been a long-standing trend, even here in Egypt but the pandemic, with its consequent surge in remote work and virtual business models, has accelerated the push toward investing in digital infrastructure. It’s great to see how F&A leadership teams have been at the forefront of embracing new technologies and processes in the backdrop of a fully blown pandemic. New technologies come with the need for new skills and here too we are seeing corporate leaders, especially CFOs bringing in the talent required to drive this change, said, Hanadi Khalife Senior Director, MEA & India Operations.
Institute of Management Accountants (IMA) is one of the top associations for financial professionals. It offers the prestigious Certified Management Accountant (CMA) designation. The IMA's mission is to promote education and development in management accounting and finance, advocate for the highest ethics and best business practices, and provide a forum for research. IMA®’s CMA certification program is an advanced-level assessment for accounting and finance professionals in business covering financial planning, performance and analytics, and strategic financial management.
About IMA® (Institute of Management Accountants)
IMA is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) and CSCA® (Certified in Strategy and Competitive Analysis) programs, continuing education, networking, and advocacy of the highest ethical business practices. Twice named Professional Body of the Year by The Accountant/International Accounting Bulletin, IMA has a global network of about 140,000 members in 150 countries and 350 professional and student chapters. Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe and Middle East/India. For more information about IMA, please visit www.imanet.org.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
