Expands presence in KSA with new store launch

April 25, 2012

Jeddah:  As an ode to the stylish, trendy and out-going fashion enthusiasts of KSA, ICONIC the fashion-lifestyle megastore opened its third store in Dome Mall, on April 25th, 2012. Inaugurated by Abdul Aziz Dossary, ICONIC is located on the Ground and Mezzanine Floor and the enormous glass façade store adds another 3,589 sq meter retail space to the city of Jeddah. Owned by the Dubai based Landmark Group, this is the 9th ICONIC store which has opened its doors in KSA in a span of 2 years.

 Aimed at being the region's trendiest fashion destination ICONIC has managed to dramatically alter the region's retail landscape in a short period of time. The ICONIC store boasts of dedicated spacious departments for Fashion, Accessories, Footwear, Kids wear as well as Gifts. The store will also feature a SOHO section that's full off quirky knick-knacks and gifts which will add a new flavor to the concept of shopping.

The cutting edge fashion section of ICONIC boasts of 130 brands; with over 70 niche and cult brands from High street to Bridge, available for the first time in KSA. The spacious departments allow consumers who usually shop at High street prices to trade up with ease, while the Bridge brands shopper may be pleasantly surprised on finding that perfect fit from within the pocket friendly High street collection.

Speaking about the new store opening, Mr. Raza Beig, CEO, Splash & ICONIC, said "ICONIC was conceived to change the face of the retail market and add a trendy lifestyle destination to our credentials. This is the 9th ICONIC store which has opened doors to the discerning shoppers in KSA and the third store in Jeddah alone as part of our continued expansion plans throughout the region which underlines our commitment to constant growth in this region.

We are also extremely pleased to have Abdul Aziz Dossary as the face of the brand in the region and the new campaign visuals which have been released build around the concept of 'I AM ICONIC' find their inspiration from real-life characters who express their individuality through the everyday fashion of ICONIC. We are confident that for a variety of people across all ages, ICONIC will become an expression."

A one-stop wardrobe solution, the various departments within the store form mini islands to give the customer a fashion offering that includes Denim, Trends, Formals, Boutique, Street, Sport, Beach and Intimates. The Trends section features the latest looks which are updated every week while the Street Section, a first of its kind offering in the region features pieces heavily influenced by the young, vibrant street culture, music and attitude. Unique to ICONIC is the diffusion lines by renowned local designers that are available exclusively at the Boutique section. A wide array of Footwear is available for both Men and Women while the Accessories section is a haven for any woman.

Showcasing high street to bridge brands ICONIC is the quintessential place to shop for popular favorites. In addition to Apparel, ICONIC has a complete beauty section with cosmetics, fragrances, skincare, haircare, nailcare and bath & body products. Also unique to ICONIC is the SOHO style market which forms the spine of the store. Reminiscent of a flea market, the section is full of random, cheerful and fun knick-knacks which make for quirky gift items with unique packaging.

So rush to the newest ICONIC store in town and get your hands on some of the trendiest fashion and be your ICONIC self.

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© Press Release 2012