Huawei Promotes Tourism in Egypt through Mobile Technology Innovation

Cairo, Egypt. February 18^th 2016

In an effort to further promote tourism in Egypt Huawei has chosen both the pyramids as well as Omar Khairat as the launch main attractions for the company's flagship Mate 8 and Huawei Watch. With presence of dignitaries from around the world the launch event provided an exquisite experience to the attendees and a chance to sample Egypt old meets new at the same time.

Similarly, tourism and mobile technology can play a significant role contributing positively to the Egyptian economy. Whereas Egypt has the advantage of its unique history and the many architectural monuments of the Ancient world which are likely to continue attracting tourists for many years. There is no better way to facilitate their visits than through mobile technology; it impacts the tourists' experience prior, during and post the visit. For instance it can reduce the costs involved such as accommodation by using platforms such as AirBnb and Flat Club. Mobile technology can also facilitate payments throughout the visit, since even late bookings could be done through mobiles. User experience through mobile technology can alter the norms of who was a target tourist to Egypt opening up new channels for a different segment of tourists that is different from the customary tourists who came through travel agents. Tourist's destination, experience and bookings can be widened through their smart phones which can be used at every stage during their travel to customize and provide a true unique personal country experience.

Yang Tao, CEO of Huawei Egypt stated, "With more than 20 years of rich business expertise in the information and communications technology (ICT) sector, Huawei Consumer Business Group is dedicated to bringing the latest technology to consumers. Information and communications technologies (ICTs) are reshaping many industries nowadays. Hence, influencing the tourism industry in a growing manner, both in the quantitative and qualitative aspects. Mobile communication has changed the way tourists plan out and enjoy their vacation experience through supporting frequent connection of tourist with their friends and relatives, cost reduction introducing customer self-service solutions, increasing security in transportation management, expanding competition in the online market and growing presence of customer community on tourism websites which is positively perceived by other consumers."

Huawei believes that tourism in Egypt can greatly benefit both locally and internationally from the growing penetration rates of smart phones. Targeted mobile campaigns can provide tourists with the kind of experience they are after provided that all sectors align and work towards facilitating tourists lives. Data bundles for tourists as well as integrated campaigns can provide the means to levitate the decline in incoming and local tourism by expanding the horizon of activities and user experience through a device which is now in the hands of billions of people.

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About Huawei
Huawei is a leading global information and communications technology (ICT) solutions provider. Our aim is to enrich life and improve efficiency through a better connected world, acting as a responsible corporate citizen, innovative enabler for the information society, and collaborative contributor to the industry. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei's 170,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services are used in more than 170 countries and regions, serving over one-third of the world's population. Founded in 1987, Huawei is a private company fully owned by its employees.

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Huawei Contacts:
Mahmoud Sawan
Public Relations Manager
Northern Africa Region
mahmoud.sawan@huawei.com

Hala Aranda
Senior Manager
Public Relations & Government Affairs Department
Huawei technologies Egypt
hala.aranda@huawei.com

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