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For the first time in the region, consumers get a more customized, faster mobile experience powered by Huawei's breakthrough Kirin AI processor
Riyadh, Saudi Arabia - Huawei Consumer Business Group (CBG) has unveiled the world’s most powerful AI flagship smartphones – the HUAWEI Mate 10 Series in the Middle East & Africa region. Heralding a new decade of smartphone development, the new HUAWEI Mate 10, HUAWEI Mate 10 Pro and PORSCHE DESIGN HUAWEI Mate 10 devices are set to deliver the ultimate intelligent experience for regional consumers by providing more comprehensive mobile intelligence through Mobile AI.
The HUAWEI Mate 10 Series goes beyond smart, using the AI application ecosystem to make the smartphone so intelligent with personalized AI applications that it completely changes smart applications and delivers a faster, stronger and seamless smartphone experience to users. Built with the world’s first AI processor for smartphones, the HUAWEI Mate 10 Series predicts its most efficient mode, optimizing performance to keep the phone in prime condition and deliver all-round greater efficiency, with more power, at higher speeds.
Commenting on the launch of the flagship HUAWEI Mate 10 Series devices in the region, Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa said: “Tech-savvy consumers in the Middle East and Africa have a huge appetite for innovative technology that offers increasingly intelligent and seamless solutions for their busy lives. The use of AI in the HUAWEI Mate 10 Series allows us to break through boundaries and usher in an era of smartphones that transform human-to-machine interaction and further expand their capabilities. With boosted performance, speed, power, and infinitely faster connectivity and download speeds, this premium device series delivers the ultimate user experience, and heralds a new decade of smartphone development.”
Dubai Font
Huawei CBG has partnered with The Executive Council of Dubai to be one of the first smartphone companies to introduce Dubai Font to their users. The Mate 10 Series is the first smartphone series by Huawei that has Dubai Font embedded into it. Dubai Font has been designed for more than 180 countries and in 23 languages integrating Arabic and Latin typefaces.
Intelligent Speed
Powered by the Kirin 970, Huawei’s new smartphone System-on-a-Chip (SoC) which combines an 8-core CPU, a new generation 12-core GPU, and a dedicated Neural Processing Unit (NPU) to power AI computing, the HUAWEI Mate Series offers a significantly faster intelligent experience for consumers across the region. Most importantly, the performance of the Kirin 970 NPU is unparalleled with 25 times that of a CPU (Central Processing Unit) and with 50 times the efficiency of a CPU.
Providing the world’s fastest 4.5G experience, the HUAWEI Mate 10 Series smartphones only require a few seconds to load and play 4K online. The devices are also the world’s first smartphone with Dual 4G SIM support enabling each SIM to make calls and browse simultaneously.
Intelligent Camera
In partnership with Leica, the renowned camera maker, the HUAWEI Mate 10 Series is the first Intelligent Photography smartphone that turns every shot into a perfect memory. The HUAWEI Mate 10 Series features a new Leica SUMMILUX-H camera with f/1.6 aperture to capture more light for low-light photography. Powered by Kirin 970’s dual ISP and Snapshot with AI Motion Detection, users can capture wonderful moments of children running or playing sports. AI-powered Real-Time Scene and Object Recognition with Real-Time Auto Settings allows the camera to automatically adjusts and chooses settings to help users capture better photographs in a range of different environments.
The HUAWEI Mate 10 Series captures detailed AI-powered Bokeh Effect for a more natural and detailed transition between the background and subject and the AI-powered Digital Zoom of up to six to 10x brings far-off text into clearer focus and helps captures greater detail.
Intelligent Power
The advanced AI-powered Battery Management technology used in Huawei’s Mate 10 Series allows for full day use with the 4000mAh battery with smart power-saving technology, as well as smarter power management technology to personalize system settings, optimize background applications and push notifications for each user, maximizing power efficiency and increasing battery life.
Powered with HUAWEI SuperCharge technology, the HUAWEI Mate 10 Series devices support 4.5V/5A low-voltage fast charging. A 10-minute charge powers the battery to 20 percent, while a 30-minute charge powers the battery to 58 percent. The battery remains at a low temperature during fast charging to ensure safety. The HUAWEI Mate 10 Series features the world’s first TÜV Safety Certified HUAWEI SuperCharge technology, the strictest certification of its kind in the world. Safety certification is based on the entire charging system including the charger, cables, IC, and battery for end-to-end charging safety.
As beautiful and sleek as it is powerful, the 3D Glass Body of the HUAWEI Mate Series devices - made of glass front and back, and beautifully curved on all four sides – makes the devices feel ultra-premium in the hand with a thin, futuristic design and comfortable grip. Available in three beautiful colours, the Mate 10 Pro comes in Titanium Gray, Midnight Blue and Mocha Brown and the Mate 10 is available in Black, Mocha Brown and Champagne Gold.
Price and Availability
Huawei Mate 10 is available for purchase across leading retailers in the Kingdom and come with an initial 6-month screen damage warranty service offer available at all Huawei Service centers across Saudi Arabia. Available in three beautiful colours, Mate 10 Pro comes in Titanium Gray, Midnight Blue and Mocha Brown, 4 GB memory 64 GB of storage capacity, and 6 GB and 128 GB of storage capacity and available in the Saudi market on November 26th; while the Mate 10 is available in black, Mocha Brown and Golden, and is available in the Saudi market from November 1st at SR 2299 with 4 GB memory and 64 GB of storage capacity.
For more information, please visit: http://consumer.huawei.com/us/
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About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, mobile broadband (MBB) devices and home devices. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 15 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris, where French luxury brands work with Huawei’s engineers to align technology with future fashion trends. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality. Huawei also has more than 10 open labs in China, Europe and other locations, where it works with more than 600 partners.
In 2016, Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report. The company has seen continuously risen on Interbrand’s list after it became the first mainland Chinese brand to be recognized as a 'Best Global Brand' in 2014.
Huawei CBG Saudi Arabia shares its vision with people who pursue their dreams, people who are visionary challengers, people who are proactive with a strong belief in striving to achieve their goals. Huawei is dedicated to bringing the latest technology to consumers and creating extraordinary experiences for people everywhere.
For more information please visit: consumer.huawei.com/sa, and for regular updates on Huawei Consumer Business Group, follow us on:
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© Press Release 2017
