Kuwait:  Huawei’s Eco-development department has launched the first edition of its program to support Startups in the Middle East and Africa region. This first-of-its-kind initiative is designed to support regional companies that have recently launched their mobile app and to help them grow their base of users through the Huawei’s official app distribution platform AppGallery - one of the top three marketplaces globally with more than 530 million monthly active users across 170 countries.

After releasing their apps on AppGallery leveraging Huawei Mobile Service Core (HMS), the selected startups will benefit from the Huawei ecosystem team's extended support. It includes many areas such as technology integration support in order to deliver the best quality app to users, free of charge feature placements on AppGallery and directly on Huawei devices in order to boost their user acquisition, and finally additional support to run dedicated campaigns through the Huawei ecosystem.

Among a wide range of Startups from various categories, the Eco-development team has selected the first 15 mobile apps to join the program that is starting this week. The main selection criteria reside on the HQ location (Middle East and Africa based companies), the stage of business life cycle (companies that are still relatively early in their development), and the users’ needs (apps with a specific value proposition from targeted categories, in demand from Huawei’s users).

The first edition of this initiative will include mobile apps from popular categories among users, such as shopping, education, social, sport & health, finance, food & drink, navigation & transport. From April onwards the following apps will be available to download from AppGallery for Huawei’s users: Baaz, Basket.jo, Breadfast, Wajeez, FittiCoin, Homzmart, Invygo, Konnash, Okadoc, Munch:on, Petra Ride, Swan, TiLa Online Shopping, WaffarX, and Chefaa.

“As part of Huawei’s strategy, we are proud to help startups to achieve their business goals by giving them the support they need within the app development community. At Huawei, we believe that most of today's startups will be the popular apps of the future, and we will ensure that they are available on AppGallery to meet our user’s needs”. Said Lu Geng, Vice President Middle East, and Africa Global Partnerships & Eco-Development

This new initiative places Huawei as an active player that supports the digital transformation of industries and enterprises and adheres to the global strategy "platform + ecosystem" that fosters teaming up with app developers to meet today's end users' needs. Small businesses featuring local apps play an essential role in developing AppGallery and overall user satisfaction.

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About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018.

In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei ranked No.5 globally amongst top spending companies in R&D according to EU Industrial R&D Investment (2018).

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

For more information please visit: https://consumer.huawei.com/kw-en/ 

For Media Enquires:
Muhammad Awais Sheikh
Marketing Director
Huawei Consumer Business Group (Kuwait)
E-mail: awais.sheikh@huawei.com

Laila Al Tarawneh
Senior Account Manager
Action Global Communications - Kuwait
E-mail: laila.t@actionprgroup.com 

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