Hala Travel Management—a leading Abu Dhabi based travel management company—has confirmed an extended partnership agreement with Amadeus to develop and deploy cutting-edge digital solutions for its government and corporate clients.

Hala Travel Management is part of the Etihad Aviation Group and has long championed global best practices in digital transformation and provides truly bespoke experiences to its clients.

The agreement will span over the next five years with a focus on personalized services, traveller safety, and delivering unparalleled value for money to organizations in the UAE.  As part of the agreement, the company will be able to leverage the strengths of the Amadeus Selling Platform, connecting with global tools such as the Amadeus Online Corporate Traveller, Amadeus Margin Manager, Amadeus Fare Optimizer, the Amadeus B2B Wallet, Mobile Application and its latest Amadeus Value Hotels program.

Ahmed Ershood Al Shehhi, general manager of Hala Travel Management, said: “We have always looked at technology as an enabler—a tool for providing enhanced, seamless, and more personalized services to our clients. With Amadeus, we have a wealth of digital tools at our fingertips, and are free from technology constraints so that we can put more of our passion to work.”

Ernesto Sanchez Beaumont, managing director of Amadeus Gulf, said: “We are delighted to be collaborating with Hala Travel Management as a real pioneer in the local travel sector. The Amadeus platforms that they will have access to are built with customers in mind, following thousands of hours of in-depth user research. In this fast-moving industry, such platforms help companies to sell more, move faster, and ultimately serve better.” 

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About Hala Travel Management

With some of the UAE’s most prestigious institutions and brands as valued customers, Hala Travel Management (HTM) prides itself on the service levels, security, and savings it provides. With total transparency, HTM believes that market-leading service can be delivered at the same time as value for money. In addition, HTM has built a reputation for utilising leading technology to support travellers 24/7, wherever they are. The company’s dedicated team of skilled professionals also ensures that every organisation receives a truly bespoke experience.

To find out more about Hala Travel Management, visit www.htm.ae. 

About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with 19,000 employees across 70 offices. We have a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

To find out more about Amadeus, visit www.amadeus.com. 

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