May 27, 2015, Dubai, UAE

GUESS opens its new white concept store in Mall of the Emirates, Dubai to debut brand new interiors and latest collection. The store's fresh new aesthetic has been created by GUESS in association with Italian architectural firm, Giraldo Associati. The opening was marked with a ribbon cutting ceremony and an in-store fashion show to preview the new summer holiday collection. An abundance of style was evident in the debut season offerings which were raved about by the visitors.

The collection highlights the season's key trends as the temperature heats up. For the GUESS Girl, denim styles are seen throughout the collection in the form of cut-off shorts, button down shirts, jackets and jeans in several washes and treatments. The softer side of the collection features feminine dresses with lace and romantic crochet detailing. The bold hued floral, paisley, animal and geometric prints rule this season's collection.  For men, GUESS offers a huge range of jeans and shorts in a palette of light to dark washes complemented with graphic print t-shirts and casual shirts.

The store's new clean white color interiors and bright translucent lights elevates the shopping experience whilst clothing for men and women remains the focal point throughout the store setting. The state-of-art lightning with high-tech light boxes, ceiling spotlights, PVC chandeliers and luminex hanging rails transform the store into a striking contemporary space.

Troy Zunckel, General Manager, GUESS Middle East said, "We are pleased to announce that our much awaited Mall of the Emirates GUESS store is now open for the shoppers. Designed with customers in mind, the makeover has made the store more inviting, inspiring and convenient to shop with fantastic looking clothing and accessory displays.

The new retail format responds to the demands of young people who are interested in and highly aware of new trends. It's a really exciting concept and we'd love as much feedback as possible from our customers" he added.

The store proudly celebrates GUESS' heritage with an array of eye-catching campaign images, displayed throughout the space. Glossy white fixtures juxtaposed alongside rough wood and iron tables compliment the store's appeal while patchwork cowhides and ottoman seats in the geometrical shapes add a modern feel. The accessory area features sleek cabinets positioned beside tapered plexi-glass lamps. The gray cement flooring harmonizes well with the unique design elements incorporated into the disposition of the store. A denim anchor wall and clean white shelving fixtures house the brand's full collection of men's and women's apparel while a vast assortment of handbags and shoes flow cleanly throughout.

-Ends-

ABOUT GUESS AL FUTTAIM
On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Lebanon and Egypt. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 65 stores by end 2015. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets like Qatar and Oman.

About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS products are distributed through branded GUESS stores as well as better department and specialty stores around the world. As of August 2, 2014, the Company directly operates 488 retail stores in the United States and Canada and 349 retail stores in Europe, Asia and Latin America. The Company's licensees and distributors operate an additional 848 retail stores outside of the United States and Canada.  In addition to shopping online, you can find more information about GUESS at GUESS.com.

For more information or high resolution images, or to speak to a spokesperson please contact: Mohini Parmar / Mohini.parmar@gmasco.com / +971 56 656 9885

© Press Release 2015