Cairo, Egypt, February 10th, 2014: GROHE, the world leading German manufacturer in sanitary fittings is entrenching its foothold within theAfrican market through continued expansion and dedicated commitment to bringing pure water enjoyment to end-users across the continent. GROHE is renowned world-wide for their innovative quality and technologies, ground-breaking designs and firm commitment to environmental sustainability.
GROHE Africa sets the tone by providing accessibility of high quality products within the African population with full facility service points for retail and international project business.
As a world market leader, Grohe recognized the growth potential in the Africas years ago and took up the opportunity to successfully grow the business. This expansion is evidence of GROHE's successful business strategy resulting in dominant market share for the global brand, despite the economic uncertainties worldwide.
"As a global brand we are always looking to invest in markets that have growth potential for GROHE and the African continent has proven to be the right focal point. We are always seeking new ways to expand and widen our reach. The African continent will bring spectacular rewards to the brand." said Simon G. Shaya, GM and President of GROHE Middle East and Africa.
The establishment of GROHE within the region was in full swing in the 1970's with offices starting in Egypt.While in the past North and South Africa were in the spotlight, in recent years,Grohe has launched fully functional offices in East and West Africa;Nairobi and Lagos.
The importance of Africa for Grohe and Grohe's commitment and support to delivery is not only based on best quality products but also in training and after sales services. This is apparent when looking into the company's local presence.
Grohe has over 65dedicated employees to support the African continent. Next to local sales offices in Egypt, Libya, Morocco, Kenya, Nigeria and South Africa, Grohe also runs local warehouses and logistic facilities in Johannesburg and Cairo.
GROHE Office Kenya: 1st Floor Norfolk Towers, Kijabe, Nairobi
+254 20 222 4451
GROHE Office Nigeria: 7B Oluwa Road, Ikoyi, Lagos
+234 803 2436973
GROHE Office South Africa: 31D Lake Road, Longmeadow Business Estate, Gauteng +011 663 5600
GROHE Office North Africa: 63, Syria St. El Mohandeseen , Cairo, Egypt +202 33047820
"We know that diversity defines the African consumer; there are commoncore themes that strongly influence consumer behaviour in all African countries. For this reason we focus our activities to satisfy the African end-user and professional where traits like traditional attitudes and beliefs focused on family, affordability, loyalty, colonial history and planning for the future play key roles in the day to day lives of Africans overall." continues Simon G. Shaya.
Grohe has a strong network of distributors to ensure best local delivery and services where GROHE products are sold in 35 countries across African with nearly 400 points of sales (POS). By the end of 2015 they expect to have close to 1.000 POS locations in the continent.
Currently GROHE's biggest markets are Egypt, South Africa, Morocco, Lybia, Nigeria and Ghana however other markets hold significantpresence and will play an important role in the network overall.
Sudan, +308% vs 2012
Gabon, +71% vs 2012
Cote D'Ivoire, + 17% vs 2012
Congo, +510% vs 2012
Mauritius, + 25% vs 2012
Namibia, +60% vs 2012
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About GROHE
GROHE Group comprises Grohe AG, Hemer, Joyou AG, Hamburg and other subsidiaries in foreign markets. GROHE Group is the world's leading provider of sanitary fittings.
As a global brand for sanitary products and systems, GROHE relies on its brand values quality, technology, design and responsibility in order to be able to offer "Pure FreudeanWasser".
The GROHE Group employs some 9,000 people on average worldwide (including around 3,400 at Joyou). There are about 2,300 employees working at GROHE in Germany. In 2012, the GROHE Group generated consolidated sales of €1,405 million.
The GROHE Group has nine production plants, of which six are located outside Germany, namely in Portugal, Thailand, Canada and China (Joyou). The company currently generates 85 percent of its sales outside Germany.
In January 2014, the GROHE Group has been taken over by the LIXIL Group and the Development Bank of Japan. The LIXIL Group is a global leader in the building materials and housing equipment industries. GROHE and JOYOU remain independent within the LIXIL Group.
Media Contacts
GROHE Eastern Mediterranean, Middle East & Africa
PO Box 27048
CY-1641, Nicosia, Cyprus
Internet: www.grohe.com
Media contact: Memac Ogilvy Public Relations
Point of contact: LayaleAbouAntoun
Memac Ogilvy PR
Carol Menaw
Telephone: +20-2-37480202
Email: carol.menaw@ogilvy.com
© Press Release 2014
