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Live product demonstrations in mobile showrooms and free training for the trade
Manama, Bahrain: GROHE, the world’s leading provider of sanitary fittings started touring Bahrain for the first time this year, giving its trade people and installers insights on the latest technologies, trends, and GROHE product innovations. Offering a live experience in more than 30 countries, GROHE mobile showrooms is now touring the Middle East to bring the truly innovative products to life.
Bahrain is the 2nd leg of GROHE’s Middle Eastern Truck tour which will showcase selected product highlights from the ISH 2017, the world's leading trade fair for the sanitary industry, as well as fully functioning models, live in the trucks. The four GROHE mobile showrooms will be touring across various locations in the Kingdom including The Lagoon and Dragon Mall in addition to hosting training sessions with GROHE experts face to face, to find out about different product features and benefits and to get hands-on practical installation tips.
GROHE has enjoyed an extensive presence in Bahrain for many years, serving the Kingdom’s sanitary ware market and customer needs, individuals and businesses, with its wide range of products and technology solutions. Through its extensive presence across the Kingdom and various initiatives such as the GROHE Innovation Tour, the brand is contributing towards the non-oil private sector growth and Bahrain’s economic vision 2030, which has identified Construction sector as one of the most dynamic sectors.
The GROHE Innovation tour held annually, is dedicated to professionals and is tailored to support the needs of installers and tradespeople. The trucks have been exclusively constructed for GROHE to bring the product experience to customers across international borders. The design of the new trucks offers more space and functionality which allows a more extensive product presentation: from bathroom and kitchen faucets, to the new GROHE ceramics and to GROHE Sense and Sense Guard – the revolutionary and diligent water security system that detects water leaks and shuts off water automatically in case of a water damage.
Antoine Khalife, Vice President, GROHE Levant and Gulf Coast stressed that this Innovation tour enables the visitors to have a real product experience, complemented with additional information and material to support their businesses. During the road show, the trucks will make a stop at over 800 locations in the 30 host countries which are being communicated on-site as well as online.
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About GROHE
GROHE is the world’s leading provider of sanitary fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure joy of water”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable large brands”, confirming the success of the brand. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
About LIXIL Corporation
LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for houses and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, INAX, GROHE, American Standard, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better and more delightful – wherever they are. Learn more at www.lixil.com, facebook.com/lixilgroup and www.linkedin.com/company/lixil-group.
© Press Release 2018