Dubai-UAE: Grey Matter U, part of the Grey Matter Group and the region’s education company for online programs, and scene.app, which provides socialized online and offline events, activities and attractions, have announced a strategic partnership aimed at widening the dissemination of live educational online programs in the region.
Unlike pre-recorded educational videos, live videos offer an interactive learning experience where attendees receive personalized value. According to experts, whether in the events industry or the education industry, online educational events and courses are here to stay post the pandemic due to the practicality and the value they offer.
Grey Matter U and scene.app will introduce a wide range of programs and masterclasses that cater to people following a lifestyle of continuous learning and self-development. The programs offer actionable insights conveyed in a practical manner where attendees learn via applying interactive exercises. Most notable among these programs is Train the Trainer, a signature program developed by Kais Badran, Founder and CEO of Grey Matter Group.
Taken worldwide by PepsiCo., Train the Trainer empowers both new and experienced trainers with best practices and strategies that give them the power of understanding the human brain. Attending the program also allows trainers to become Grey Matter-verified and to therefore be part of a worldwide network of trainers. Grey Matter U are giving out a free scholarship to one winner to attend Train the Trainer. The scholarship is valued at 5750 AED. The competition will run on Grey Matter U and Grey Matter Training’s Instagram channels.
Kais Badran, Founder and CEO of Grey Matter Group, said, “Grey Matter U is about putting U in the Heart of Edu. The pivotal element around which our offerings revolve is the “You”. We make sure that we cater specifically to an individual’s specific learning needs via our live and actionable programs. Our partnership with scene.app provides us with the ability to reach the right “You”, by ensuring our programs are delivered to specific niche audiences.”
Shereen Qardan, Co-founder and Managing Director of scene.app, said, “We are very happy to be partnering with Grey Matter U who are adding great value to our database. scene.app is all about matching the right attendees with the right organizers, and with our tools, Grey Matter U will be able to reach relevant target audiences, engage with them and provide them their learning experiences.”
Grey Matter U’s live educational programs can be accessed via the below links:
Train the Trainer by Kais Badran: https://scene.app/scenes/9237/train-the-trainer-by-kais-badran
Introduction to Fashion Entrepreneurship by Israel Omidosu: https://scene.app/scenes/9238/introduction-to-fashion-entrepreneurship-by-israel-omidosu
Public Speaking & Confidence by Kais Badran: https://scene.app/scenes/9239/public-speaking-confidence-by-kais-badran
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About Grey Matter U
Grey Matter U, part of the Grey Matter Group, is the region’s education company for live online programs focused on personal and professional growth. The company’s motto “Actionable growth” governs its curricula and its methodology in conveying knowledge. Operating out of the EU and the UAE, Grey Matter U was founded by Kais Badran, a consultant, coach and facilitator with 21 years of experience in the Learning & Development industry who have trained thousands of people across in 25 countries, and catered to big luxury names including LVMH, Kering and Armani Group.
About scene.app
scene.app provides a social discovery platform for online and offline events, activities and attractions. The platform connects attendees to organizers and attendees to attendees across the GCC. For Attendees, scene.app automates a personalized journey from entertainment and tourism discovery to ticket and offer purchasing. For Organizers, scene.app is a one-stop self-service-based journey to list online and offline events, activities and attractions, attract and engage with niche audiences and sell tickets and offers.
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