Abu Dhabi, UAE –  The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) made its inaugural appearance at the 30th International Travel & Hospitality Show (MITT) in Moscow, held from 19 to 21 March. Winning the ‘Outstanding Debut Award’, the Abu Dhabi stand took centre stage in the main hall, with the DCT Abu Dhabi International Operations Department and a delegation of 10 stakeholders spotlighting the emirate’s wide array of attractions and offerings.

Marking the destination’s inaugural participation at the annual travel and hospitality event, the Abu Dhabi stand aimed to cultivate and strengthen ties within the Russian and CIS markets, while enhancing awareness and appreciation for its offerings across culture, heritage, entertainment, nature, hospitality and beyond.

Further to promoting, protecting and progressing the emirate’s rich cultural and historic heritage, DCT Abu Dhabi’s presence also catered to sun and beach enthusiasts through sophisticated relaxation and rejuvenating escapes. Abu Dhabi’s participation bolstered connections, fostered new business collaborations and explored avenues for joint marketing endeavours.

The 10 participating stakeholders included Khalidiya Palace Rayhaan by Rotana, Saadiyat Rotana, Beach Rotana, Etihad Airways, Air Arabia Abu Dhabi, Rixos Hotels, Saadiyat Island & Yas Island, Fairmont Bab Al Bahr, Yas Plaza Hotels and Bab Al Qasr Abu Dhabi. Representatives from these stakeholders actively engaged with guests, supporting Abu Dhabi’s vision to share its immersive cultural and heritage experiences, relaxing beach retreats, gastronomic delights, premier shopping outlets, and unparalleled hospitality offerings.

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae

For more information, please contact:
Reem Jrade
Hill and Knowlton
Reem.jrade@hillandknowlton.com