March 24th 2013

The Arabian Radio Network today launched Tag91.1, the first truly multiplatform radio station targeting the Filipino community living in the UAE.

Broadcasting 24 hours a day on 91.1FM, online at Tag911.ae, and with dedicated iPhone, Android, Nokia and Blackberry apps, and a built-in player on all Samsung Smart TVs, the station brings the best entertainment to life for the UAE's growing Filipino population.

ARN has seen huge demand from listeners and advertisers, who have already committed to long-term sponsorship contracts.

Over the last five years ARN has broadcast dedicated Filipino programming from midnight until 6am on Dubai Eye 103.8. With over 25,000 Facebook friends, ARN is responding to the huge demand from the Filipino community.

Tag91.1 plays the biggest original Filipino hits and broadcasts loud and clear across the UAE. Tag91.1 also broadcasts news in Tagalog so listeners can find out the latest updates on what's happening across Dubai and the UAE, delivered by the ARN News Centre.

Mohamed Almulla, CEO of the Arab Media Group, parent company of the ARN commented: "In line with the UAE's rapid economic growth, our audience and hence our portfolio continues to expand. ARN is the largest radio network in the Middle East region with eight radio stations targeting every major community in the UAE. ARN is a reflection of Dubai; we represent the cosmopolitan make up of the city. The launch of Tag91.1, our new Filipino entertainment radio station (our ninth radio station) will help us to engage in-depth with the 645,000 Filipinos in the UAE. The demand is clear from both listeners and advertisers alike, and we are confident of its commercial viability."

ARN is committed to reaching out to the diverse population of the UAE and today broadcasts to over 190 nationalities. Tag91.1 is the first radio station to target Filipinos ever launched in the Arab world, underlining ARN's position as a pioneering broadcaster.

Mahmoud al Rasheed, General Manager of ARN, said: "ARN reaches 3.2 million listeners a day from a cross-section of nationalities in the UAE; we display a balance between community values and commercial growth and address the interests of various cosmopolitan communities through genre-specific programming. This station will help fulfill the needs of one of the largest communities in the UAE. The launch of the new station also reinforces ARN's leading position as the most comprehensive radio network in the UAE, with a commitment to further expansion to develop the radio industry serving the multinational population of the region."

ARN operates eight leading radio stations including Al Khaleejiya 100.9, Al Arabiya 99, Dubai 92, Virgin Radio 104.4, Dubai Eye 103.8, City 1016, Hit 96.7 and Radio Shoma 93.4

-Ends-

About Arabian Radio Network
The Arabian Radio Network is the largest and most successful radio network in the Middle East, with nine radio channels representing every major community in the UAE.

Radio stations include Tag91.1, Al Khaleejiya 100.9, Al Arabiya 99, Dubai 92, Virgin Radio Dubai 104.4, Dubai Eye 103.8, City 1016, Hit 96.7 and Radio Shoma 93.4

Headquartered at Dubai Media City, ARN is part of the Arab Media Group.

FOR FURTHER INFORMATION, PLEASE CONTACT
Farida Parekh, Public Relations Manager, Arabian Radio Network, fparekh@arn.ae +971505750715
Mathew Johnson, Head of Marketing, Arabian Radio Network, mathew@arn.ae  +97143912000

© Press Release 2013