High profile international buyers at GIBTM given a real-life demonstration on how to give their events a winning edge

28 March 2013

Abu Dhabi, United Arab Emirates: A delegation of 250 high profile international buyers attending the Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM) were treated to Ferrari World Abu Dhabi's unique MICE offering with a networking cocktail on March 27th, featuring an unmatched experience on the world's fastest roller coaster, Formula Rossa, and the Park's flying simulation ride, Viaggio in Italia.

The rides proved so popular among the delegates. An Irish delegate, who was especially thrilled by the Formula Rossa, the world's fastest roller coaster, said: "I tried the ride three times and couldn't get enough. I simply loved it!" 

The special function was part of the "Abu Dhabi Day", a tour of the city organized by Abu Dhabi's Tourism and Culture Authority (TCA) for international buyers. Ferrari World Abu Dhabi was included in the tour for the second year in a row, highlighting its status as a key UAE attraction and a truly novel MICE venue.

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About Ferrari World Abu Dhabi:
The first and only Ferrari-branded theme park in the world, Ferrari World Abu Dhabi celebrates the passionate spirit of the legendary racing marque. Through more than 20 rides and attractions inspired by the cars themselves, the drivers and years of racing triumphs, Ferrari World Abu Dhabi spurs on visitors to find their drive and come out winners. Featuring high-adrenaline rides, family-friendly attractions, state-of-the-art simulators, live shows, an inspiring treasure of racing memorabilia and a unique taste of Ferrari's homeland through authentic dining experiences, Ferrari World Abu Dhabi is the place to live the true Ferrari story. The world's largest indoor themepark and an iconic family entertainment centre in the region, Ferrari World Abu Dhabi offers a unique fun experience all year round. Ferrari World Abu Dhabi is a main feature of Yas Island, a 2,500 hectare island dedicated to leisure, entertainment and lifestyle in the UAE.

For more information, please contact:
Shaahima Fahim
TRACCS Public Relation
shaahima.fahim@traccs.net

TRACCS Media Hotline: +971 50 944 8389

For more information, please visit www.ferrariworldabudhabi.com. You can also follow Ferrari World Abu Dhabi on Facebook at www.facebook.com/FerrariWorldAbuDhabi or on Twitter at www.twitter.com/FerrariWorldAD

© Press Release 2013