Get in the Groove: The Chevrolet Groove is now on sale with technology features that come as standard

· With stand-out technology features at the base trim, Groove offers young Middle East drivers everything they look for in a small SUV at an affordable price point

· Adds a new dimension to Chevrolet’s award-winning SUV line-up

MIDDLE EAST – Chevrolet has launched a brand-new small SUV in the Middle East, the 2022 Chevrolet Groove. With innovative and useful technology features offered from the base trim up, the Chevrolet Groove brings the region’s young and tech-savvy drivers an affordable SUV with no compromise on technology, design or performance.

Groove adds a new dynamic to Chevrolet’s impressive SUV line-up in the region. From the Official SUV of Action, the all-new Tahoe, the head-turning, high-performance Blazer through to the smart, stylish and spacious Captiva, one of the most affordable seven seaters in its segment, Groove is joining a powerful family. Commanding its own attention, Groove will attract a brand-new audience to Chevy who are looking for a tech-savvy car without breaking the bank.

“Chevrolet has a long legacy of engineering outstanding SUVs that surpass the expectations of their drivers, and the Chevrolet Groove is the latest iteration of this expertise,” said Sharon Nishi, Chief Marketing Officer, General Motors Middle East & Africa. “The Chevrolet Groove brings a new dimension to our portfolio of SUVs, perfectly designed for drivers who are looking for a vehicle packed with tech, excellent fuel efficiency and stunning good looks, all wrapped up in an affordable package.”

Technology comes as standard

What makes the Chevrolet Groove stand out from the pack are the technology features that come standard at the base trim. An 8-inch screen takes centerstage in the cabin, loaded with the latest Chevrolet Infotainment System boasting phone projection and USB ports. Up to six speakers are positioned throughout the cabin allowing you to play the latest music, such as the Groove inspired ME Pop album, available on most streaming platforms.

Reverse Camera and Sensors also come standard, helping drivers navigate even the tightest of driving conditions, helping to keep the driver safe on the road. The multifunctional steering wheel ensures all controls are easily accessible from, including audio controls and Cruise Control, making every driver, safer and more enjoyable.

Fine-tuned performance capabilities

The Chevrolet Groove is powered by a 1.5L engine, mated to a continuously variable transmission (CVT) the offers a more efficient acceleration and deceleration for a smoother and more enjoyable daily drive.

Offering excellent fuel efficiency of 15.9 KM/L, drivers of the all-new Chevrolet Groove will be able to go further with every tank of petrol, spending less time at the gas station, and more time doing the things they love.

Groovy good looks, inside and out

Channeling Chevrolet’s global design language, the all-new Chevrolet Groove is designed with youthful good looks in mind. Muscular lines and a lean body give the Chevrolet Groove an athletic look, with eye-catching appeal from every angle. The three-line grille emblazoned with the Chevrolet bowtie and ultra-thin DRLs emphasize the sporty personality of the nimble crossover.

The Premier trim also comes with a panoramic sunroof, opening the cabin even further and bringing the outside world in.

The Chevrolet Groove stands out on the road, available in four colors including the signature Metal Red, Candy White, Aurora Silver and European Blue to find the perfect Groove for you.

The outstanding design continues with the cloth interior, complete with red stitching and leather steering wheel and shift knob on the Premier trim. A spacious and comfortable cabin and seating for up to five, is completed with key touches such as leather door trim to bring a touch of class to the Chevrolet Groove.

Making sure every seat is best in house, the back row is easy to access with 60/40 split. The Chevrolet Groove makes the most of extra storage, with thoughtful touches like storage compartments in the front arm rest and across the dashboard.

Encapsulating the brand’s ‘3S’ concept, the Chevrolet Groove is smart, stylish and spacious. Now available in Chevrolet showrooms across the Middle East, you can get more information on the Chevrolet Groove at Chevrolet Arabia.

-Ends-

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 75 countries with nearly 4 million cars and trucks sold in 2019. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. Specific market vehicle availability and more information can be found at www.chevroletarabia.com. 

For press inquiries, please contact:
Alaa Hamadeh Product Communications Manager GM Middle East E-mail: alaa.hamadeh@gm.com 

© Press Release 2021