March 25, 2004. Fujitsu Siemens Computers, the leading international IT company, presented an entirely new look at CeBIT 2004 in Germany under the theme “Responsibility in the Information Age”. The company displayed complete solutions for enterprise customers, from infrastructure to networked end devices. The partner stand focused primarily on small and mid-sized companies (SMEs) and private customers.

“We concentrated on solutions that help customers address their everyday business needs,“ commented Barbara Schنdler, Vice President Marketing & Communications at Fujitsu Siemens Computers. “Solutions formed the core concept of our redesigned stand centered on our brand promise ‘We make sure’.”

The scenarios on display highlighted Fujitsu Siemens Computers as a provider of complete infrastructure solutions that embrace its two strategic themes: Mobility and Business Critical Computing (BCC). These solutions, based on client, server, storage and middleware products from the IT company and its partners, encompassed all areas of IT infrastructure, from mobile access to the data and applications all the way through to the data center.

Among the scenarios featured at the main booth was the mail server consolidation solution easyXchange in combination with Managed Mobility. With Managed Mobility, a complete and pre-tested solution stack is shown which allows the easy and effective integration of mobile devices (such as handhelds, tablet PCs and notebooks) into corporate mail servers. The new Microsoft Exchange Server 2003, also on display, reduces network traffic between mobile devices and servers, greatly improving e-mail access efficiency when using low bandwidth wireless connections.

Together with visionapp and Citrix, Fujitsu Siemens Computers has developed solutions to deploy and run highly efficient terminal server farms. This Thin client server-based computing scenario was also on display at CeBIT, revealing how to significantly lower operating costs with easily scalable Intel-based PRIMERGY blade servers. Once the terminal server infrastructure exists, client infrastructure operating costs can be further reduced using FUTRO thin client devices. This scenario also brings additional security advantages by eliminating productivity losses caused by damaged hard disks.

Also highlighted was the storage consolidation solution CentricStor, which improves backup processes significantly, as well as a real-life customer example of Mainframe integration and Application Mobility from the data center at DFB Medien, a subsidiary of the German Soccer Association (DFB, or Deutscher Fuكball Bund).

The company also displayed its successful FlexFrameTM for mySAP Business SuiteTM together with mySAP Mobile Business. Catering to large enterprises as well as SMEs, it allows mobile access to SAP business applications that can be established online, offline or online-on-demand. The main mobile SAP scenarios focus on supporting staff in service and in sales. FlexFrame replaces yesterday’s complex IT environment with a flexible concept built around the latest PRIMERGY blade server technology and network attached storage. The result: cost savings up to 60 percent.

Fujitsu Siemens Computers’ partner booth featured applications and scenarios tailored particularly to SMEs and presented with the company’s high quality and reliable mobile and deskbound products. Using PRIMERGY entry-level servers, partners displayed, for example, security and manageability solutions perfectly suited to SMEs. Distributors and value added resellers were also on hand to give further value to FSC’s participation.

For consumers, Fujitsu Siemens Computers offered the opportunity to experience the new digitally networked home first hand, with a complete range of products for private users in true-to-life scenarios. For this purpose, three typical living areas were set up: a standard living room, a child’s bedroom and a student’s room. Home entertainment was on display, with an area designed specifically for game players.

Among the products on display at the main stand were PRIMERGY servers, PRIMEPOWER servers, STYLISTIC tablet PCs, LIFEBOOK S Series professional notebooks including the new LIFEBOOK S7010 with a larger display than its predecessor, FUTRO B200 Thin client, AMILO notebooks for private users and SCALEO consumer PCs.

-Ends-

About Fujitsu Siemens Computers
Fujitsu Siemens Computers is Europe’s leading IT company with a strategic focus on next-generation Mobility and Business Critical Computing products, services and solutions. With a portfolio of exceptional depth, its offering extends from handhelds through desktops to enterprise-class infrastructure solutions. The company has a strong presence in all key markets across Europe, the Middle East and Africa. Leveraging the strengths, innovative drive and global reach of its joint shareholders, Fujitsu Limited and Siemens AG, Fujitsu Siemens Computers meets the needs of large corporations, small and medium enterprises and private users. For more information on Fujitsu Siemens Computers, please visit: www.fujitsu-siemens.com

For more information, please contact:
Orient Planet PR & Marketing Communications
P.O.Box 23345,
Dubai,
UAE
Tel: +971 4 3988901
Fax: +971 4 3988941
Email: info@orientplanet.com

© Press Release 2004