Forever Rose London announces international expansion

UAE - Forever Rose London, part of the Al Samadi Group, continues its international expansion plans in 2018 to further branch its presence within the GCC as well as into new European markets, including London, Paris, and Milan, due to the brands continual outstanding growth year on year. Since its opening in 2014, Forever Rose London has seen a growth of 1,080 per cent and a revenue growth in excess of 300 per cent per annum. Through product diversification, strategic partnerships, and the creation of high touch, tangible consumer experiences in-store, the brand has surpassed expectations within the Middle East and is looking forward to providing the same level of commitment to its European patrons.

Attributing to Forever Rose’s success, is an exclusive partnership with The Walt Disney Company, which saw the brand launch the iconic Beauty and The Beast enchanted rose in 2017. The partnership centered around the brand's iconic "Bella Rose" and the launch of the Beauty and the Beast screenplay, a fantastic example of bringing products to life and value-add to the customer experience. Through the magic of the Disney and Forever Rose collaboration, the brand achieved new levels of customer connection, enhancing brand awareness and broadening the fan base. This partnership created a 30 percent revenue increase in the second quarter of 2017 and has allowed Forever Rose to establish itself amongst further reputable names.

For Founder, Ebraheem Al Samadi, creating these unforgettable moments and an incomparable consumer experience begins at the very start of the buying process, to ensure luxury is at the heart of every transaction. When tailoring the luxury shopping experience, Al Samadi says he and his team focus on recreating a journey for the customer and will continue to do so with every store under the brands leadership.

"There really is no room to be anything but uncompromising when it comes to creating a seamless, out of this world shopping experience for clients in the luxury segment, no matter the region. From the moment a customer steps inside our stores, they must feel swept up in the brand and a part of the magic. Our Forever Rose stores are created to evoke a sense of peacefulness, escapism and wonder as you browse and spend time with the products. The service is as important as the quality of product. We are passionate about offering the same sense of warm hospitality as when entering any home in the Middle East, which is what we hope to bring to our European counterparts,” he said.

Forever Rose London opened four new store locations in 2017, including 360 Mall in Kuwait and Galleria Mall, Al Maryah Island in Abu Dhabi. Six new stores will open within KSA (Riyadh), Bahrain (Manama), Oman (Muscat), London (Belgravia), Paris (Avenue Montaigne), and Milan (Via Montenapoleone) by the end of 2018. With 90 per cent of sales generating from in-store retail, the new stores are situated in notable locations, including the prestigious London address of Belgravia, set to open in July. Laura Salisbury Jones, Associate Director of central London and European retail, at Savills commented that the location would be absolute prime positioning for the affluent Forever Rose London brand.

“This characterful corner property opposite The Fold’s new store is ideal for Forever Rose’s first store in London. The brand will further enhance this thriving retail pitch in Belgravia,”​ she said.

Stores will host a variety of products, including the iconic “Bella Rose,” diamond jewellery line, an exclusive chocolate range with Debailleul - the world’s finest Belgian chocolates, as well as “Forever Oud”,  the world’s longest lasting Oud fragrances derived from the very best raw materials and a collaboration with the most renowned noses in perfume. Fresh Triple A grade flower bouquets will also be available, with blooms imported from the Netherlands weekly, rather than being purchased from local flower markets where the flowers may have already endured over a week in refrigeration.

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About Forever Rose

First founded in London, Forever Rose developed a name amongst European high society for its luxurious floral artistry and customised arrangements at Harrods and throughout the royal palaces of Europe. Forever Rose’s strong reputation amongst the royal families of Belgium and the UK soon triggered demand from discerning clients in the Middle East who sought the very best in both quality and luxury.  Derived from the mineral rich volcanic soils of Ecuador in South America, Forever Roses set themselves apart with their uniquely strong petals which grow up to ten times thicker and five times larger than any other blooms available on the market. Further to the Forever Rose collections, the company also supplies freshly cut garden roses alongside a range of other luxury gifting items such as Debailleul Belgium chocolates, the world’s longest lasting oud fragrances and bespoke diamond jewellery.

Locations  

• The Yard by Forever Rose located in Last Exit, Al Qudra
• The City by Forever Rose located in City Walk’s Phase 2, Al Mustaqbal Street, Dubai
• The Dubai Mall by Forever Rose located on the Ground Floor (Near Van Cleeg and Arpels), Dubai
• Marina Mall by Forever Rose located on the Ground Floor, Abu Dhabi
• Yas Mall by Forever Rose located in Abu Dhabi
• Corniche by Forever Rose located at Al Nahda Tower, Corniche Road, Abu Dhabi
• Al Hazm Mall by Forever Rose located on Al Markhiya Street, Doha, Qatar
• Festival City by Forever Rose located in Umm Salad Mohamed, Ground Floor (Near Marks & Spencer), Doha, Qatar
• 360 Mall by Forever Rose located on the Ground Floor, Al Zahraa, Safat, Kuwait
  

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© Press Release 2018