Dubai: Yugen, a Dubai-based boutique media and communications company, is proud to announce their newest partnership with Smile Train, the world’s leading cleft organization, to help raise awareness for children with clefts in the MENA region. As a part of the partnership, entrepreneur, fashion icon and lifestyle influencer, Josh M. Yugen, was appointed as the first media personality from the Middle East and North African region to become a Smile Train Ambassador.
Josh M. Yugen found fame in 2016 after winning the Most Influential Travel Journalist Award given by the Miss European Tourism Organization and Media Personality of the Year by TFT UAE. After being named as the first-ever Filipino owner of an international luxury publication in the UAE, he continued making news by co-sponsoring the travel TV program for Miss Universe 2015 Pia Wurtzbach in 2018 featuring Dubai and most significantly the MEGA fashion show in 2018 where he worked with Miss World 2013 Megan Young and reigning Miss Universe 2018 Catriona Gray, who are all Smile Train Ambassadors. Yugen continued his popularity by being one of the most-sought after entertainment producer and fashion icon by producing one of Dubai’s most successful fashion week show –Amato Couture fashion show where an iconic model Maymay Entrata conquered the runway and became the top 1 trending topic worldwide and the biggest Filipino Concert of The Year last 2018 titled #MaywardConcertLiveInDubai.
Yugen stole the public’s heart after it was revealed that he was an advocate for children with clefts and had a passion for helping kids in the Philippines. Afterwards, he was featured in several TV channels in the Philippines for his advocacies. In addition to the causes that he supports, Yugen suffered from verbal apraxia when he was a kid and had trouble speaking until the age of 6. He is passionate about kids with determination, to help them discover themselves and to encourage them to use their skills and talents to further develop their lives and inspire more people. It is this passion that led him to Smile Train.
Josh M. Yugen now plans to use his skills and resources to further raise awareness about Smile Train in the MENA region. Yugen plans to organize several charity events to raise funds and help children in need
“I am very excited to have Josh join as our first Smile Train Dubai Ambassador to help us raise awareness and funds for children with clefts. Globally, 1 in 700 babies are born with a cleft lip and/or palate and many are in the poorest regions of the world,” said Troy Reinhart, Smile Train’s Senior Vice-President Development and Dubai branch manager. “Smile Train’s goal is to provide free, safe cleft surgery for every child in need.”
To mark his new Ambassadorship, Josh M. Yugen hosted an exclusive dinner party in collaboration with XPEDITION Middle East magazines’ Luxury Spring Party at Hakkasan, Emirates Palace last May 4, 2019 - which encourages members from the royal family, UAE government leaders, diplomats, investors, businessman and media friends, to come together and inform them about the advocacies of Smile Train and invited them to the upcoming charity events to raise vital funds for children with clefts. Funds raised from the upcoming events will benefit Smile Train and support children with clefts.
Josh M. Yugen said:
“I am absolutely thrilled to now be a part of the Smile Train family and am very much looking forward to kick-starting things off with XPEDITION Luxury Spring Ball Party.
“A lot of people are asking me why I never smile in photos, I always reply, it’s a fashion statement but seeing kids who are capable of smiling and are happy but physically unfortunate is another story. This is where my quest and passion to advocate with Smile Train begins. I would like to see as many children smiling and as the Smile Train line says, we are all capable of solving ‘A Single, Solvable Problem’.
I will use my resources, network and passion to further raise awareness about young children with clefts as every child deserves the ability to smile, and Smile Train is a fantastic organization which works tirelessly to bring joy, happiness, good health to these children. I believe that true happiness can only be attained if you can make a kid smile.”
-Ends-
About Yugen
Yugen is a Dubai-based boutique group of companies from media, publishing, marketing, advertising and PR. Trusted by some of the biggest and best brands in the luxury goods, hospitality & F&B, lifestyle, fashion & beauty, travel & tourism, celebrities & entertainment. Yugen is the official publishing house for XPEDITION Middle East magazine and circulated to sheiks offices, government ministries, diplomatic quarters, select five start hotels and resorts, airport lounges and top offices around the UAE and the Middle East.
Network
Yugen have been working in the Middle East since 2007. Yugen have unrivalled network of contacts and partners and we are experienced in delivering campaigns that pack a punch, feel free to ask more about us at admin@yugenpr.me
About Smile Train
Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. We advance a sustainable solution and scalable global health model for cleft treatment, drastically improving children’s lives, including their ability to eat, breathe, speak, and ultimately thrive. To learn more about how Smile Train's sustainable approach means donations have both an immediate and long-term impact, please visit smiletrain.org.
Press Contact
Jesse – PR Executive, Yugen PR
Email: PR@yugenpr.me
Mobile: +971 56-707-1106
www.yugenpr.me
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
