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Abu Dhabi: First Abu Dhabi Bank (FAB), the UAE’s largest bank and one of the world’s largest and safest financial institutions, has partnered with Mastercard to launch its ‘World’ series debit card aimed exclusively at Small and Medium Enterprises (SMEs).
FAB’s World Business Debit Card is designed to provide a competitive edge to SMEs, who can save time and money through a host of innovative features and attractive benefits. These include: greater financial flexibility, with higher daily cash withdrawal and point-of-sale purchase limits; greater security, with double-authenticated ‘chip and PIN’ transactions; and greater convenience, with contactless payments. Additionally, it offers all regular Mastercard features such as worldwide acceptance, dining offers, travel discounts and insurance coverage among others.
Furthermore, FAB World Business Debit Card holders also gain access to exclusive discounts of up to 40% offered by partner companies in sectors ranging from web design and corporate training to hospitality and recruitment. SMEs can explore all of these advantages at www.gobusinessplus.com
“With SMEs being such an important part of the UAE’s economy, the FAB World Business Debit card provides the support and financial flexibility entrepreneurs need to achieve their goals. The launch of this card marks the latest chapter in our quest to cater to the unique and continually evolving needs of each customer segment. Customers are at the heart of everything we do, and this launch is another example of our commitment to them,” said Vikas Thapar, Head of the Business Banking Group at FAB.
Girish Nanda, General Manager, UAE and Oman at Mastercard, commented, “At Mastercard, we prioritise creating products and services which cater to the evolving needs of our customers and regional businesses. For SMEs, this means developing products that enable their financial mobility and further enhance their financial wellbeing and security. The launch of the World Business Debit card is hence a natural step forward in that direction, creating greater financial flexibility and convenience for SMEs, who continue to be the key drivers of the UAE economy.”
The new ‘World’ card is the latest addition to FAB’s extensive range of Business Banking products and interested businesses can apply for this card by texting ‘BA’ to 2121.
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About First Abu Dhabi Bank (FAB)
FAB, the UAE’s largest bank and one of the world’s largest and safest institutions, offers an extensive range of tailor-made solutions, and products and services, to provide a customised experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises.
Headquartered in Abu Dhabi in Khalifa Business Park, the bank’s international network spans five continents, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad.
In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience, and will support the growth ambitions of its stakeholders across countries in which the bank operates.
To empower its customers and clients to Grow Stronger, FAB initiated a powerful movement, which goes beyond banking. The Grow Stronger movement represents the bank’s promise to support its stakeholders’ goals and growth ambitions, providing ideas, tools and expertise to help them become stronger, today and in the future.
With total assets of AED 733 Billion (USD 200 Billion) as of March-end 2019, FAB is rated Aa3/AA-/AA- by Moody’s, S&P and Fitch, respectively, the strongest combined ratings of any bank in the MENA region. The Bank has been ranked by Global Financeâ as the safest bank in the UAE and the Middle East. In the Top 1000 World Banks 2018 ranking by The Banker Magazine, FAB ranks #1 in the Middle East and #81 in the World by capital strength, and #116 by total assets globally. Through a strong, diversified balance sheet, leading efficiency and a solid corporate governance structure in place, FAB is set to drive growth forward.
For further information, visit: www.bankfab.com
For media inquiries, please contact:
Mira Assaf
Weber Shandwick MENA
Phone: + 971 50 3123518
Fax: + 971 2 449 4833
Email: Massaf@webershandwick.com
Talal Natafji
Weber Shandwick MENA
Phone: + 971 50 901 0077
Fax: + 971 2 449 4833
Email: Tnatafji@webershandwick.com
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