• From february 5th to 6th, 2024 Jumeirah (Al Manara), Dubai, UAE
  • In partnership with a UAE-based & leading real estate agency, Driven Properties

United Arab Emirates: – Business France, the national agency supporting the international development of the French Economy will inaugurate its very first French Lifestyle Exhibition in Dubai, from a unique venue located at the heart of Jumeirah, under the patronage of the French Ambassador to the UAE, Nicolas Niemtchinow alongside the Consul General of France to Dubai & Northern Emirates, Nathalie Kennedy.

An exhibition, held by Business France in partnership with Driven Properties will offer local architects, interior designers and other professionals of the design & hospitality industry the outstanding opportunity to discover a French-curated selection of high-end design furniture and art-de-vivre products from France to the UAE.

This newly renovated villa handled by Driven Properties and entirely designed by Alexander Titua, a renowned French interior design firm based in Dubai, will showcase a 100% French-made interior design selected by Business France experts in partnership with local professionals in order to inspire UAE counterparts in the framework of their upcoming projects.

While taking part in this immersive experience, guest of the French Villa will also have the occasion to engage with the human minds driving these exceptional pieces, such as French artisans, designers, international representatives, in the presence of local journalists and influencers.

The conversation on sustainability gains importance and gradually replaces opulent lifestyles, new trends are emerging locally integrating the use of recycled materials, greener areas transforming the local landscape in line with the Dubai Urban Master Plan 2040 vision. The integration of AI intelligent systems now enabling interior designers to provide more efficient and tailored services in response to growing demands. This shift is further highlighted by the emergence of a more discerning and demanding local clientele, signaling a shift with higher expectations.

Perfectly located in one of Dubai’s most desirable area, the French Lifestyle Exhibition will kick-off for a two-day opening with 15 French companies identified as part of a cross-industry approach to design, such as furniture and decoration, home textiles, tableware, and craftsmanship will showcase their products in a captivating home styling.

Axel Baroux, French Trade and Invest Commissioner, stated: "France remains a reference on the global stage of design, architecture, and the art of living, attracting an international clientele. The French Art of Living exhibition represents an exceptional opportunity to introduce this expertise and remind that France's reputation successfully blends tradition and modernity and aligns perfectly with the high expectations of the Emirati market. This subtle marriage between classical heritage and contemporary innovation embodies the French art of living."

French companies contribute to shaping global trends, attracting an international clientele seeking exceptional products. Moreover, France exports numerous design products, and many French designers collaborate with renowned international brands, reinforcing French influence in the market. Teaming up amid a flourishing real estate landscape post the COVID-19 crisis, and in light of the UAE's intensified efforts to attract international talents, Business France and Driven Properties decided to collaborate to introduce locally this premier French Lifestyle Exhibition.

This groundbreaking event transforming into an exclusively French-designed villa, is also part of a broader ambition to enhance bilateral relations with the UAE, especially in a field considered as an embodiment of the French Culture. The opening by the French Ambassador to the United Arab Emirates, HE. Nicolas Niemtchinow, and the French Consul General of France in Dubai & Northern Emirates, H.E Nathalie Kennedy, will be followed by a networking reception to be held on the first day of the exhibition (February 5th, 2024).

Khadija El Otmani, Associate Partner at Driven Properties commented : « This French Lifestyle Exhibition  is a must-attend event to explore the latest French innovations in the prestigious setting of the first entirely French villa in Dubai. As a pioneer in the short-term real estate market, Driven Properties positions itself as the preferred partner for the French Art of Living exhibition in Dubai. This partnership strengthens our mission to exceed local expectations, offering Dubai residents a unique real estate experience. Whether through elegantly designed apartments, prestigious homes, or exceptional properties, we move forward with our commitment to create spaces that reflect the refinement and elegance in demand locally, associated with the French way of life ».

After its two-day exhibition, this villa, infused with the elegance and refinement characteristic of the French lifestyle, is poised for an exciting new chapter. Driven Properties, key-partner of this exclusive event, will offer the opportunity to lease this residence, whether for a temporary getaway or for long-term rent, allowing future tenants to extend the French experience right in the heart of Dubai. Future tenants will then have the exclusive opportunity to immerse themselves in French sophistication every day, enjoy an exceptional living environment, and partake in an immersive experience within this iconic villa, whether for a temporary getaway or a long-term residence.

Guests attending the inauguration of this villa will also discover the latest beauty products offered by the “well-being” partners of the event: Clarins and Avene.

To join this unique event, securing registration is mandatory the following link hereafter :  https://event.businessfrance.fr/exposition-art-de-vivre-a-dubai/ 

-Ends-

This exhibition, dedicated to premium, high-end, and luxury brands, will showcase French expertise and refinement. The French lifestyle market encompasses various sectors such as fashion, gastronomy, interior design, tableware, and cosmetics. French interior design is particularly characterized by refinement and elegance, with furniture and art objects usually associated with timeless design, symbolizing a distinctive craftsmanship. French companies will exhibit products synonymous with authenticity and elegance, thus promoting France's position on the international stage.

During the exhibition, several companies will present high-end products. A French company, manufacturing bedding since 1960, will showcase its innovative handmade relaxation bedding. This gathering will also highlight the best of French design with bold pieces designed by designers, including the Helia lamp model.

For tableware, products influenced by new technologies and featuring original designs will be presented, such as lead-free crystal cutlery and wine glasses, ensuring brilliance, transparency, and exceptional sound.

Balancing tradition and innovation, linen products will combine comfort and durability while committing to environmental responsibility.

DRIVEN PROPERTIES: EXCELLENCE PARTNER FOR THE FRENCH ART OF LIVING EXHIBITION

The Art of Living in the French Style exhibition is a must-attend event to discover the latest French innovations in the prestigious setting of the first entirely French villa in Dubai. A pioneer in the short-term real estate market, Driven Properties positions itself as the preferred partner for the French Art of Living exhibition in Dubai. It provides high-end rental experiences for clients and short-to-medium-term rental management services for property owners. The partnership with the French Art of Living exhibition reinforces Driven Properties' mission to exceed expectations, offering Dubai residents a unique real estate experience. Whether through elegantly designed apartments, prestigious homes, or exceptional properties, Driven Properties is committed to creating spaces that reflect the refinement and elegance associated with the French way of life. Since its establishment in 2012, Driven Properties has emerged as a leading real estate consultancy in the region, offering various services such as furniture brokerage, commercial brokerage, property management, investment, and real estate valuation.

FRENCH INFLUENCE ON THE INTERNATIONAL STAGE

In 2020, the turnover generated by the design market reached 7.1 billion euros. France plays a leading role by hosting a range of renowned design companies, from major luxury houses to small artisanal businesses. These French companies significantly contribute to promoting and disseminating French expertise abroad. French design, with its rich history and cultural imprint, is generally perceived as a harmonious fusion of contemporary aesthetics and classical heritage.

PRESS CONTACT
Communication Department Dubai
Yasmina OUARI Email: yasmina.ouari@businessfrance.fr

About Business France :

Business France is the national agency in the service of the internationalization of the French economy. It is responsible for the international development of companies and their exports, as well as the prospecting and reception of international investments in France. It promotes the attractiveness and economic image of France, its companies, and its territories. It manages and develops the V.I.E (Volontariat International en Entreprise). Business France has 1,500 employees located in France and 56 countries. It relies on a network of partners. Since January 2019, as part of the reform of the public export support system, Business France has delegated the support of French SMEs and ETIs to private partners in the following markets: Belgium, Hungary, Morocco, Norway, the Philippines, and Singapore. For more information: www.businessfrance.fr @businessfrance #BusinessFrance