The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with Epsilon and WebEngage, announced the Martech Power List for Loyalty and Retention.

At a gala event attended by over 100 marketing leaders, 34 enterprises were awarded the title of Loyalty and Retention leaders for 2022.

The award ceremony took place at the Palazzo Versace in Dubai.

For their success in leveraging technology to achieve success in loyalty programmes, Epsilon, an outcome-based marketing technology company, presented The Martech Power List 2022 in the Loyalty category.

Ashish Sinha, Managing Director, Epsilon – India, APAC & MEA, said, “Brands in the Middle East are tech-savvy, and are hungry for what’s next – which is why they’ve made innovation in loyalty more than a buzzword, and are ensuring it drives real value for customers. This will naturally lead to happy customers and growth for brands.”

And the winners are…

  • Abu Dhabi Commercial Bank
  • Aldar Group
  • Apparel Group
  • Aster
  • Careem Pay
  • e& (Etisalat UAE)
  • ENOC
  • Etihad Aviation Group
  • Expo City Dubai
  • Landmark Group
  • Louzan Group
  • Majid Al Futtaim
  • Marriott International
  • Mumzworld
  • TBO Holidays

WebEngage, the full-stack retention operating system for consumer businesses, presented the awards to enterprises using marketing technologies to further their retention strategies.

Hetarth Patel, Managing Director of WebEngage, UAE and Vice President of MENA, said, “At WebEngage, we believe retention-as-a-play is the need of the hour and should be incorporated to recalibrate business goals. It’s high time businesses focus on retention as an area that needs to be addressed and implemented. With these awards, we aim to celebrate the clairvoyance and endeavours individuals and brands have taken up in retention marketing.”

And the winners are…

  • Al Futtaim
  • Azadea Group
  • Beside Group
  • Chalhoub Group
  • Cigna
  • Easa Saleh Al Gurg
  • ekar
  • First Abu Dhabi Bank
  • GMG
  • LuLu Group International
  • Mashreq Bank
  • OSN
  • SellAnyCar.com
  • STARZPLAY Arabia
  • Styli – Landmark Group
  • The ENTERTAINER
  • Wego

Martechvibe connects technology brands with the most dynamic marketing leaders as the pioneer and most trusted media platform. It presents the MarTech world differently; where others see disruption, Martechvibe sees opportunity.

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