The Dubai Shopping Festival kicked off over the weekend, attracting massive crowds to the city’s most iconic shopping destinations. In its 28th edition, the DSF showcases the best the city has to offer with unmissable deals, entertainment experiences, extravaganzas, mega prizes and more.

Over the opening weekend, Dubai residents and tourists enjoyed the most spectacular fireworks, sponsored by Al Zarooni Group, lit up Dubai skies with a series of dazzling displays across six locations curated specially for the festival’s opening ceremony.

The much-loved daily DSF fireworks displays will continue to provide pyrotechnic spectacles every evening throughout the festival, more shows will follow every night with DSF fireworks completely free to attend.

Nisreen Boustani, PR & Corporate Communications Manager of Mercato & Town Centre Jumeriah commented, ”Al Zarooni Group of Companies, the parent company of Mercato and Town Centre Jumeirah shopping malls’ association with Dubai Shopping Festival (DSF) dates back as far as 1996 when the festival was launched with the aim of positioning Dubai as a year-round family tourism destination. 

Al Zarooni Group chose to participate in the festival and support it by organizing the fireworks, which represented the true spirit of joy and celebration – which every resident and visitor could enjoy regardless of their age or nationality. The fireworks shows have continued to be an integral component of the festivities - only to become more attractive and unique with each edition”.

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