• Paperworld Middle East has introduced a new Kraft & Packaging section this year, addressing the increased demand for sustainable materials
  • Another new addition to the event is Battle of the Brushes, a community art competition held in association with Funun Arts, which concludes tomorrow

Dubai, UAE: Paperworld Middle East and Gifts and Lifestyle Middle East begin tomorrow, marking the largest-ever editions of the co-located shows. The events will feature over 600 exhibitors from 40 countries, with 12,000 visitors from more than 100 countries expected to attend.

Paperworld Middle East is now in its 13th edition and has become the fastest-growing event for the paper and paper products industry worldwide. This year’s exhibition theme is ‘Crafting Global Connections,’ underscoring the event’s role as an international hub for professionals in the paper, stationery, and office supplies sectors.

Syed Ali Akbar, Show Director for Paperworld Middle East and Gifts and Lifestyle Middle East commented: “Paperworld Middle and Gifts and Lifestyle Middle East are perfectly timed at the start of the industry buying cycle. Attendees of the co-located shows can look forward to unmatched networking opportunities, informative sessions, inspiring community art projects and a diverse array of products that reflect current trends and innovations.”

The product categories featured at Paperworld Middle East include paper and paper products, office supplies, school articles, stationery and hobby, craft and art supplies.

Paperworld Middle East will include country pavilions from India, Germany, China, Hong Kong, Turkey, Egypt and Jordan, showcasing key industry leaders and unique offerings from each market while providing a comprehensive overview of global trends in paper and stationery.

Paperworld Middle East has introduced a new Kraft and Packaging section this year, which addresses growing industry demands for sustainable materials. The new section will feature a diverse range of kraft papers, sustainable packaging materials, and cutting-edge printing techniques that produce exceptional quality while minimising environmental impact.

Now in its fourth edition, Gifts and Lifestyle Middle East offers a prime opportunity for businesses to discover a variety of gifting items. Part of the Ambiente family, Gifts and Lifestyle Middle East covers four product categories which include gifting, lifestyle, baby & kids and home and accents.

Returning event features at Paperworld Middle East include The Hub Forum, which gathers industry experts, thought leaders, analysts, and key players to discuss and debate the future of the paper, stationery, office supply, and gift industries. Over three days, the forum will host 17 insightful sessions and 30 speakers who will discuss topics such as sustainability, AI and consumer behaviour.

The second edition of the Paperworld Middle East Awards will take place on 13 November. The awards programme honours outstanding products and designs across 12 categories and is judged by an esteemed panel of international judges.

Adding further energy to the show floor, Battle of the Brushes, a new competition held in association with Funun Arts will showcase the talents of artists from around the UAE. The competition began in June and has included four exciting stages, leading up to the event.

Artists who have made it through to the final round will paint live tomorrow at Paperworld Middle East, where the official winner will be selected in four categories - Abstract, Realism, Pencil/Charcoal, and Watercolour.

The highly anticipated live art activation Signature Canvas will also return to the event, with contributing artists Shiba Khan, Jivan Hovhannisyan, Saida Banu, Stefania Pomillo and Rafah Abdul Razzak collaborating on a striking work of art which symbolises the UAE’s role as a welcoming and unifying centre.

Sustainability continues to be a key priority across Paperworld Middle East and Gifts and Lifestyle Middle East and Project Sustainability will once again bring together a diverse selection of sustainable items, from recycled stationery to energy-efficient office supplies.

Curated for select senior buyers and key decision-makers in the paper industry, The Premium Club returns with an exclusive programme of complimentary benefits at the exhibition, streamlining and enhancing the purchasing process and fostering meaningful connections between key buyers and exhibitors.

Paperworld Middle East and Gifts and Lifestyle Middle East will be held from tomorrow until 14 November at halls 3,4,5,6, 7 and 8 at the Dubai World Trade Centre.

More information is available at: www.paperworldme.com

About Paperworld Middle East

Paperworld Middle East brings together world-renowned brands, regional players, and promising innovators for an exciting three-day showcase featuring products ranging from office and school supplies, stationery, paper & paper products, to festive decorations and brandable merchandise. The next edition of the show takes place from 12-14 November 2024 at Dubai World Trade Centre, co-located with Gifts & Lifestyle Middle East.

To learn more please visit our website.

About Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 609 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Further information: www.messefrankfurt.com

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of exhibitions includes: Paperworld Middle East, Gifts & Lifestyle Middle East, Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Intersec, Intersec Saudi Arabia, Logimotion, Light + Intelligent Building Middle East. In the 2023/24 event season, Messe Frankfurt Middle East exhibitions combined featured 6,324 exhibitors from over 60 countries and attracted 224,106 visitors from 159 countries.

For more information, please visit our website.

Catherine Alltoft
catherine.alltoft@shamalcomms.com
Kate McGinley
kate.mcginley@uae.messefrankfurt.com
www.messefrankfurtme.com
www.paperworldme.com