Abu Dhabi, United Arab Emirates — Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, continues its collaboration with the Khalifa Fund for Enterprise Development (KFED) to support local entrepreneurs in the fourth edition of Waterfront Nights at Yas Bay Waterfront. The Ramadan market will run until April 1 and feature 26 local brands, 22 of which are supported by KFED.

As part of this strong partnership, Mohamed Abdalla Al Zaabi, Group CEO of Miral, and Mouza Al Nasri, Acting CEO of the Khalifa Fund for Enterprise Development, visited Waterfront Nights to support the entrepreneurs and learn more about their local businesses and products.

“We are proud of our long-standing partnership with the Khalifa Fund for Enterprise Development, which continues to empower Emirati entrepreneurs by providing them with opportunities to showcase their exceptional products and services,” said Mohamed Abdalla Al Zaabi, Group CEO of Miral. "As we celebrate the Year of Community, this initiative has greater significance, as it not only drives economic development but also strengthens the social fabric of our communities, ensuring a more prosperous and connected future for all." 

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, also added: “We are thrilled to continue our collaboration with Miral for the third consecutive year in this special event, which reflects our commitment to supporting and empowering Emirati businesses by providing a platform to showcase their innovative projects and engage with the community. We hope that this partnership will have a positive economic impact that enhances the competitiveness of national businesses and reflects the innovation and creativity of Emirati entrepreneurs.”

The fourth edition of Waterfront Nights is free to enter and offers a bigger and more vibrant experience. The event also features free workshops, family-friendly activities, entertainment, and a variety of food stalls offering local and international favourites.

The Khalifa Fund for Enterprise Development is a non-profit organisation established by the Abu Dhabi Government to foster entrepreneurship. Its mission is to develop and enhance the culture of entrepreneurship, encourage innovation, and provide support through a balanced ecosystem for small and medium-sized enterprises in the UAE. The Fund also offers Emirati entrepreneurs and business owners access to markets, resources, mentorship, and funding.

Waterfront Nights features local brands supported by the Fund, including Plowing Head, which offers postpartum hair loss treatment, and Cat Eye Beauty, showcasing high-quality makeup products. Additionally, EQ Gallery, owned by Emirati artist Eiman Al Qubaiti, displays her masterpieces in various forms, such as abstract art, oil painting, mixed media, decoupage, pouring art, resin, and landscape artworks. 90s Oud and  WOUD, contribute to offering exquisite Arabic fragrances through their unique and distinguished oud and bukhoor scents.

For more information, visit www.miral.ae. To learn more about "Waterfront Nights" at Yas Bay Waterfront, visit https://www.yasbay.ae/ or follow https://www.instagram.com/yasbayuae/.

For media inquiries, please contact Seven Media at YAM@sevenmedia.ae

About Miral:

Miral Group is the leading creator of immersive destinations and experiences in Abu Dhabi, contributing to the growth of the leisure and hospitality industry and the diversification of Abu Dhabi's economy. Miral conceives, creates, operates, and manages immersive destinations and experiences that attract visitors from all over the world, creating unforgettable memories and accelerating the realisation of the emirate's tourism vision and growth.

Miral is responsible for the development of Yas Island and oversees the Destination Management Strategy for Saadiyat Island. Its portfolio of world-class assets includes entertainment, culture, sports, dining, retail, and hospitality experiences, aiming to deliver millions of memorable moments for residents and international guests alike. Some of these destinations include SeaWorld® Yas Island, Ferrari World Yas Island, Warner Bros. World™ Abu Dhabi, CLYMB™ Abu Dhabi, Yas Waterworld Abu Dhabi, Yas Marina, and Yas Bay Waterfront, home to the UAE's largest indoor multi-purpose venue, Etihad Arena, among others. Miral also has several projects under development on Yas Island and across the emirate, such as teamLab Phenomena Abu Dhabi, the Natural History Museum Abu Dhabi, and a Harry Potter-themed land at Warner Bros. World™ Abu Dhabi.

Miral Group includes three subsidiaries: Miral Destinations, which promotes unique destinations; Miral Experiences, which operates a diverse portfolio of award-winning immersive experiences; and Yas Asset Management, which operates and manages a portfolio of vibrant destinations including F&B, retail, marinas, and hospitality properties across Yas Island.

For more information, visit www.miral.ae

About Yas Bay Waterfront:

Yas Bay Waterfront is a unique destination overlooking the sparkling waters of the Arabian Gulf, and it’s the only place on Yas Island, Abu Dhabi, where no two visits are alike. The destination offers a mix of dining, entertainment, leisure, and wellness experiences, available from day to night.

Located on vibrant Yas Island, the UAE’s leading leisure and entertainment destination that is home to award-winning theme parks and a Formula 1 race track, Yas Bay Waterfront is just a short walk from Etihad Arena, the Middle East's largest indoor entertainment venue, and the luxurious Hilton Abu Dhabi Yas Island hotel.

Yas Bay Waterfront offers an unmatched mix of international and local dining concepts such as Paradiso, Hunter & Barrel, The Trilogy by Buddha-Bar, Asia Asia, Lock, Stock & Barrel, EL&N, CENTRAL, and Artmarket. The destination also hosts the region’s first and only Café del Mar beach club, along with leisure outlets such as Warehouse Gym and TOPSTRETCHING® fitness studio.

Developed by Miral, Yas Bay Waterfront is another testament to its successful track record of developing award-winning attractions and mixed-use projects in Abu Dhabi.

For more information, please visit https://www.yasbay.ae. Stay connected online by following @YasBayUAE and #YasBayWaterfront.