• Taking place from the 28th – 30th May at Riyadh’s International Convention Centre, Saudi Entertainment and Amusement (SEA) Expo will shed light on Saudi Arabia’s multi-billion-dollar plans in the entertainment and leisure industry

Riyadh, KSA: As part of its social and economic blueprint Vision 2030, Saudi Arabia is ramping up efforts to significantly expand its entertainment, cultural and leisure market into a multi-billion-dollar industry, all while transforming the country into a global tourist magnet.

Over the last several years, Saudi Arabia’s public sectors underwent major transformations; building brand new sustainable cities along its coasts and deserts and attracting a swathe of foreign investment, yet no change has been more impactful than its complete overhaul of the entertainment and leisure industry. Today, the country has said it will invest USD 64 billion into the market from 2020-2030, with experts projecting that the industry will grow at an annual rate of 47.65% and estimating that the industry as a whole will sit at around USD 1.17 billion at the end of the decade.

Looking to put the spotlight on these investment plans, trends and initiatives, the Saudi Entertainment and Amusement (SEA) Expo, the largest gathering of experts in the entertainment and leisure industry in the Middle East, takes place from the 28th – 30th May at the Riyadh International Convention and Exhibition Centre. Co-located with Saudi Light and Sound (SLS) Expo, SEA Expo will cover the spectrum of the country’s entertainment industry, putting the focus firmly on the future.

“With plans from the Saudi Entertainment Ventures (Seven) to invest USD 13.3 billion to develop 21 integrated entertainment destinations in 14 cities, to the General Entertainment Authority

(GEA) issuing licenses for more than 24 theme parks and 421 entertainment centres, the outlook for Saudi Arabia’s entertainment, leisure and tourism market over the next 7 years is overwhelmingly optimistic,” said Sarkis Kahwajian SEA Expo Director, a part of DMG Events.

“Saudi Arabia is currently unrivalled in its ability to rapidly grow and cultivate their entertainment and leisure industry and at this year’s SEA Expo we want to demonstrate through our summits and on the show floor how the industry has evolved over the last few years and showcase what it has to offer over the next decade,” he added.  

International partnership has been another key focus for the country’s entertainment sector. In addition to buying 100% of US headquartered AMC Entertainment Holdings in the Kingdom, Saudi Entertainment Ventures, a subsidiary under PIF, has also partnered with a host of global brands, including Warner Bros Discovery, Clip ‘n Climb, and Mattel for its development of new entertainment destinations. To date, Saudi Arabia’s entertainment industry has seen a boost with GEA providing 4,198 permits for entertainment along with 3,370 permits for live performances until 2022.

With two summits and 300 plus exhibitor directory, SEA Expo will gather industry experts from across the Middle East and beyond to explore the current entertainment, leisure and cultural market, network with experts from the private sector and government, and gain insight into the future of the entertainment industry in the country through knowledge exchange, and discourse from some of the region’s foremost experts.

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For more details, please contact:
Mamdouh Zackout
RLS PR
E-mail: Mamdouh@rlspr.com

About Saudi Entertainment and Amusement (SEA) Expo

Saudi Arabia has transformed its entertainment and leisure industry in the last few years and today has earned the title of one of the fastest growing entertainment and leisure destinations in the world. With the Kingdom growing its international footprint and expanding its entertainment and leisure offerings through new cities, entertainment destinations and a swathe of new cultural projects, the Saudi Entertainment and Amusement (SEA) Expo aims to shine a light on these plans and create opportunities to drive the Kingdom’s Vision 2030 ambitions.

Launched in 2019, SEA Expo today is the largest gathering of the entertainment and leisure industry in the Kingdom and connects contractors with international suppliers, offers a platform for exhibitors to showcase their services and technology to buyers, creates networking opportunities, and builds platforms for thought-leadership, knowledge exchange and discourse from Saudi Arabia’s foremost experts.

SEA Expo 2023 takes place from the 28th – 30th May at the Riyadh International Convention and Exhibition Centre and is co-located with Saudi Light and Sound Expo.

For more information visit: https://www.saudientertainmentexpo.com