Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), today announced the successful kickstart of its program at the DIFC Innovation Hub. This initiative comes as a cornerstone of its strategic partnership with the DIFC Innovation Hub, aimed at fostering innovation and empowering entrepreneurs across the UAE. The first session of the series, held recently, marked the beginning of an ambitious journey towards redefining entrepreneurship through the lens of Artificial Intelligence (AI).

The debut session, titled "AI Advantage Series: The Future of Entrepreneurship," in partnership with DIFC Innovation Hub, unveiled a comprehensive exploration into how AI is transforming the entrepreneurial landscape. Aimed at small and medium businesses in Dubai, the workshop illuminated the multifaceted impact of AI on business strategies, branding creativity, and market analysis precision.

Designed to transcend traditional business approaches, the program covers critical areas under three main pillars: Marketing, Operation, and Finance. In the Marketing domain, participants are invited to delve into the future of digital engagement, encompassing AI-driven social media content creation, advanced digital marketing tools, and targeted email campaign strategies. Each session, led by industry pioneers such as DigitalFirst and Webidoo, will offer unique insights into elevating marketing efforts to new heights and will explore innovative marketing strategies and tools.

Operational excellence through AI is another key focus, where attendees will learn about the power of AI chatbots in customer service, in-depth market research and analysis, and operational workflow automation. Speakers, recognized experts in their fields, will share their knowledge on practical AI applications for operational efficiencies.

Financial prowess will be sharpened with workshops dedicated to AI-driven financial forecasting, innovative payment solutions, and smart accounting practices. Each session will be conducted by seasoned professionals who will dissect the transformative role of AI in finance, providing attendees with the tools and knowledge for better financial planning and management. This structure ensures a forward-looking, dynamic learning environment for all participants, geared towards harnessing the potential of AI across different business sectors.

This strategic partnership between du and DIFC Innovation Hub reinforces both entities' commitment to nurturing a thriving entrepreneurial ecosystem within the UAE. The du AI Advantage Series, underpinned by this collaboration, promises a comprehensive suite of support for startups, including innovative workspace solutions, mentorship, networking opportunities, and financial services, all meticulously designed to groom business leaders capable of navigating and excelling in today's fast-paced market.

About du

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social, and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.

http://du.ae