DIRIYAH – Misk Global Forum (MGF), one of the world’s largest youth forums, kicked off this week in Bujairi Terrace, the Kingdom’s premium dining district located in Diriyah; The City Of Earth. The seventh edition of MGF is being held under the theme “The Big Now.”

Throughout the three-day event, nearly 120 esteemed speakers will engage in more than 100 sessions that aim to inspire youth to think ambitiously, act decisively, and channel their energies into turning innovative ideas into impactful global solutions. The interactive sessions will delve into key topics such as climate action, sustainability, innovation, leadership, educational transformation, digital innovation, sports and games, mental health, diversity, and cultural identity. This inclusive forum aims to unlock the potential of youth, facilitate the exchange of ideas and knowledge, and create a lasting link between ambitious youth, leaders, innovators, and creators.

Bujairi Terrace will be alive with activity as 13 interactive sessions and several main activities unfold throughout the forum. These sessions have been specifically designed to address the present needs of the youth, providing them with valuable insights and opportunities to explore innovative concepts. Attendees will have the chance to be inspired by speakers who will share their personal experiences and offer new perspectives that stimulate solution-oriented thinking.

One of the forum’s key activations is the “Leaders Diwan”, where attendees can learn from the expertise of leaders and decision makers in various fields. Moreover, MGF's main stage sessions will connect youth with acclaimed local and global innovators and industry experts creating a platform for meaningful interactions and collaboration.

To further enhance the experience, over 50 interactive workshops will take place at the "Skills Dukkan", bringing together youth with the forum's most prominent local and global partners. These collaborative sessions will unlock new learning opportunities for attendees, providing them with hands-on learning experiences and a chance to network with key players in their respective fields.

Diriyah’s Group CEO Jerry Inzerillo, who shared his lessons in leadership during a session entitled “From Brooklyn to Bujairi Terrace”, commented: “The Misk Global Forum brings together leaders in pursuit of one common goal - the empowerment of youth. As the leaders of tomorrow, they will one day continue the incredible progress that Vision 2030 and Saudi Arabia’s transformation are achieving. I cannot think of a better place to host such an important and life-changing forum than in Diriyah, The City of Earth and the birthplace of the Kingdom, and we look forward to seeing the incredible contributions that all of these young people will go on to make”.

Diriyah Gate Development Authority (DGDA) is a strategic partner to the forum for the second year in a row. Its endorsement aims to further its work to motivate and inspire young people to engage in Saudi Arabia’s national transformation and to develop their skills and opportunities in line with the objectives of the Kingdom’s Vision 2030.

About Diriyah

Diriyah is set to become Saudi Arabia’s foremost historical, cultural and lifestyle destination. As part of the Kingdom’s 2030 Vision, 14 square kilometers of Diriyah will be transformed into one of the world’s foremost historic tourism destinations. Diriyah is located within Riyadh province, just 15 minutes north-west of Riyadh’s city center. It is recognized as a symbolic center of inspiration for the generations of leaders that have led the Kingdom since the foundation of the first Saudi Arabian state in 1727.  As the renewed cultural and historic capital of the nation, Diriyah will be designed and built with Saudi traditions and heritage in mind. The mixed-use traditional urban community will be created in an authentic Najdi architectural style, typical of Saudi villages of centuries past. Sitting at the cultural heart of Diriyah lies the historic city of At-Turaif. Built in 1766, At-Turaif is recognized as one of the world’s foremost mud-brick cities. Designated as a UNESCO World Heritage Site in 2010, it is today set to become one of the nation’s must-see historic destinations. With cultural and lifestyle experiences at its heart, Diriyah will be enriched by entertainment, learning, shopping, dining, hospitality, residential and workplace offerings. On completion, it will be home to a population of 100,000 residents, workers, students and visitors and will celebrate the rich cultural history of Saudi Arabia. The development will feature an array of world-class cultural, entertainment, retail, hospitality, educational, office and residential areas, including 38 hotels, a diverse collection of museums, a bustling retail heart and over 100 places to dine. The existing Bujairi Terrace will soon be home to Riyadh’s new premium dining hub, enjoying uninterrupted views of At-Turaif; and the 135-key Bab Samhan, a Luxury Collection Hotel. Wadi Hanifah, a two square kilometer space accessible from the escarpment walk, will provide passive and active recreational spaces and boutique hospitality venues; places to unwind and spend the afternoon with family and friends in the beautiful Wadi surroundings.

About the Diriyah Company

The Diriyah Company, formerly Diriyah Development Authority (DGDA) was established in July 2017 and is responsible for the preservation of Diriyah’s history, celebrating its community and establishing the UNESCO World Heritage site of At-Turaif, as one of the world’s greatest gathering places at the heart of Saudi Arabia, embodying the rich heritage and culture of the Kingdom. We are focused on the protection and preservation of the Kingdom’s history including the stories of our forefathers as well as our physical heritage. In line with design, development and preservation standards, Diriyah Company is creating an environment that enhances Diriyah’s historic, national and international relevance, including the preservation of At-Turaif. The Diriyah Company is transforming Diriyah into one of the region’s foremost destinations for cultural knowledge-sharing activities and international events. We aspire to develop Diriyah into a global gathering place by creating rich experiences that narrate the stories of its history, instilling a sense of Saudi pride and creating globally renowned destinations and landmarks. The Company is ensuring Diriyah’s cultural landmarks are complemented by leading hospitality brands, fine dining experiences and world-class retail offerings. We are devoted to enabling the people of Diriyah to achieve their goals and in bringing to life the historic town for both local and international audiences. The Diriyah Company will celebrate the local community, showing social, cultural and historical achievements, connecting with Saudi Arabia’s roots and creating solid foundations on which to build the best possible future for the community. The Diriyah Company works alongside Diriyah’s executive bodies, as the primary regulator for the supervisory area (190sqkm) and will exercise best practice in Land Management and Building Permit and License issuance and oversight.

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