• Mirroring industry growth, Beautyworld Middle East 2023 is 20% larger than last year's exhibition with 1,750 regional and global exhibitors from 57 countries across 15 halls. Show sectors include Fragrance, Cosmetics & Skincare, Hair, Nails and Salon Supplies, Personal Care & Hygiene, Beauty Tech and Supply Chain & Services, alongside Clean + Conscious (formerly Natural and Organic) and the launch of the shows newest category; PrestigePack

Dubai, UAE: Beautyworld Middle East 2023, the region’s largest beauty and wellness trade fair, opened today at the Dubai World Trade Centre.

Running until 1st of November, Beautyworld Middle East offers visitors unrivalled access to nine of the industry’s fastest-growing segments: Fragrance, Cosmetics & Skincare, Hair, Nails and Salon Supplies, Personal Care & Hygiene, Beauty Tech, and Supply Chain & Services alongside Clean + Conscious (formerly Natural and Organic) and the launch of the shows newest category; PrestigePack, .

Beautyworld Middle East is spread over 15 halls for the 2023 show, having grown 20% in size from previous events and is expected to welcome over 1,750 exhibitors from around 57 countries. This year's edition promises to capitalise on the success of last year’s Beautyworld Middle East which was the most successful and best-attended edition in the event’s history.

This year’s show sees the return of the ‘Next in Beauty’ conference, which brings fresh thinking, new insights, and advanced business strategies to the fore. Running across all 3 show days, Next in Beauty provides a platform for over 40 industry experts to discuss topics such as sustainability, technology innovations, diversity and inclusion and data led insight into industry trends.

Emirati entrepreneur and homegrown skincare brand founder Salama Mohamed is today’s headline keynote speaker. In a one-on-one conversation with Lauren O’Connell, Beauty Editor of Cosmopolitan Middle East, Salama will share her personal experience and the inspiration behind the launch of her skincare brand Peacefull.

“As we open the 27th edition of Beautyworld Middle East, this year's event is geared up to become the biggest and boldest yet. With increased participation from international pavilions and exhibitors, and an inspirational range of features and new show highlights for our expected 50,000+ visitors to enjoy, the growth and diversity of offering across all sectors is testament to the size of the opportunity for the industry in the region right now, and into the future,” explained Flyn Roberts, Portfolio Director at exhibition organiser Messe Frankfurt Middle East.

Attendees to Beautyworld Middle East are promised an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. Stay ahead of this dynamic and fast-evolving market between 30 October – 1 November to unlock a world of possibilities at Beautyworld Middle East 2023.

For more information, please visit the Beautyworld Middle East website - https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html

Media wishing to attend the show and conference can also register here - https://registration.infosalons.ae/BWME23DU/Media/MesseFrankfurt/Welcome

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About Beautyworld Middle East

Beautyworld Middle East, taking place from 30 October to 1 November 2023 at Dubai World Trade Centre, is the largest trade fair for beauty, hair, fragrance, and well-being in the region. As one of the most influential and visited beauty trade shows in the world, the event provides the premier platform for over 52,000 industry professionals from across 139 countries to connect, source and find inspiration.

For more information, please visit our website.

About Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in the financial year 2022 were around €454 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Further information: www.messefrankfurt.com

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of exhibitions includes: Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2022/23 event season, Messe Frankfurt Middle East exhibitions combined featured 3,939 exhibitors from 66 countries and attracted 151,990 visitors from 116 countries.

For more information, please visit our website.