• 20% bigger than previous editions, the booming beauty and wellness industry will be showcased and celebrated across Fragrance, Cosmetics & Skincare, Beauty Tech, Personal Care & Hygiene, Hair, Nails and Salon Supplies and more across  15 halls.

Dubai, UAE: The countdown begins for the 27th edition of the region’s largest international trade fair for the beauty and wellness industry at the Dubai World Trade Centre (DWTC) from 30th October – 1st November 2023.

Beautyworld Middle East 2023 promises to be the biggest exhibition yet - 20% larger than previous editions and with over 1,750 exhibitors from 57 participating countries across 15 halls. With awards, competitions, conference insights and the best opportunity for suppliers, brands, businesses and beauty professionals to network and explore, Beautyworld Middle East is set to cement its position as the region’s biggest, and globally significant industry trade show.

Beautyworld Middle East highlights for 2023

Signature Scent will see 15 international fragrance houses unveil their interpretation of a signature scent for Beautyworld Middle East 2023. This year Signature Scent gets an upgrade with the introduction of the latest scent technology from AirParfum, allowing visitors to sample multiple fragrances in a “dry” olfactive experience without overwhelming their senses, then vote for the scent they believe best captures the essence of the region.

The Front Row by Nazih stage is set for an unmissable three days of engaging and entertaining demonstrations from global educators and artists across hair, skincare, nails and beyond. Bold, evocative and popping with colour, the Front Row agenda for 2023 is bursting with evolving trends and the brightest brands including shows from GHD, Babyliss Pro, John Paul Mitchell and Level 3.

Nail It! by Nazih Group adds another amazing display of competitive creativity  when the region's rising stars and most talented nail artists battle for glory in the Nail It! arena.Using products and tools from brands including Artistic Nail Design, Credo Solingen and Bandi, the international judges will score participants across six categories with the winners crowned on the Front Row stage at the end of each day. 

Quintessence – the art of perfume is the exclusive platform devoted to niche fragrance at Beautyworld Middle East. Featuring 34 of the world’s most unique brands and creators, attendees will indulge their senses within Quintessence’s luxurious space. Taking part in Quintessence are UAE based brand Noya alongside international participants, Bois 1920 (Italy), Very Important Notes (KSA), Taeb Alater (Qatar), Maison Douze (France), Regalian (Turkey), Patek Maison (USA), Toskovat, (Romania) and Memoirs of a Perfume Collector (UK).

In a futuristic fragrance experience, Emovation Lab, in partnership with Anfasic Dokhoon will provide fragrance enthusiasts with the unique opportunity to create their own personalized scent inspired by emotion and embark on a sensory journey like no other.

The Next in Beauty Conference features an array of important industry sessions encompassing market intelligence, emerging trends, and revolutionary technologies reshaping the beauty sector on both a regional and global scale. As part of Beautyworld Middle East 2023, the three-day agenda will expose attendees to fresh viewpoints, new insights and advanced business strategies from a range of international trend analysts, key brand experts, educators and business leaders from around the world. In a one-on-one conversation with Lauren O’Connell, Beauty Editor of Cosmopolitan Middle East, keynote speaker and Emirati entrepreneur, Salama Mohamed, will share her personal experience and the inspiration behind the launch of her skincare brand Peacefull.

Beautyworld Middle East Awards 2023! The third edition of the awards received 540 entries across 16 categories setting the stage for a grand celebration of the beauty industry's finest achievements. The Beautyworld Middle East Awards celebrate outstanding achievements in the beauty industry, from exceptional products, people and innovations to sustainability, marketing, and more. Winners will be revealed at the glittering awards ceremony on 31 October at the Grand Hyatt, Dubai with an evening of excellence, innovation, and glamour.

Beautyworld Middle East attendees are promised an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. Stay ahead of this dynamic and fast-evolving market on 30 October – 1 November to unlock a world of possibilities at Beautyworld Middle East 2023.

For more information, please visit the Beautyworld Middle East website - https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html

Media wishing to attend the show and conference can also register here - https://registration.infosalons.ae/BWME23DU/Media/MesseFrankfurt/Welcome

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About Beautyworld Middle East

Beautyworld Middle East, taking place from 30 October to 1 November 2023 at Dubai World Trade Centre, is the largest trade fair for beauty, hair, fragrance, and well-being in the region. As one of the most influential and visited beauty trade shows in the world, the event provides the premier platform for over 52,000 industry professionals from across 139 countries to connect, source and find inspiration.

For more information, please visit our website.

About Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in the financial year 2022 were around €454 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Further information: www.messefrankfurt.com

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of exhibitions includes: Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2022/23 event season, Messe Frankfurt Middle East exhibitions combined featured 3,939 exhibitors from 66 countries and attracted 151,990 visitors from 116 countries.

For more information, please visit our website.