• A truly global event, 67% of exhibitors at ATM represent international markets
  • ATM Travel Tech has expanded this year to reflect the industry’s growing reliance on technology, and IBTM@ATM, a new event feature for the business events industry, will make its debut

Dubai, United Arab Emirates: The 32nd edition of Arabian Travel Market (ATM) will open tomorrow at Dubai World Trade Centre, bringing together more than 2,800 exhibitors and over 55,000 travel professionals from 166 countries.  Underscoring the growing importance of ATM in the global tourism landscape, international exhibitors account for 67% of companies showcased at the event, while the Middle East comprises 33% of exhibitors this year.  

Based on the theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”, ATM 2025 explores how the future of tourism will be shaped by connectivity across borders, industries and communities.  The event will focus on how connectivity enables a more sustainable, inclusive, and globally integrated travel industry, an idea that will be explored across the show floor, from the insightful ATM Conference to targeted networking sessions.

Danielle Curtis, Exhibition Director for the Middle East, Arabian Travel Market, said: "ATM 2025 is on track to break records in terms of both attendance and exhibitor participation. This week, we look forward to welcoming travel professionals from all travel sectors and verticals, including the leisure, business events, luxury and corporate travel sectors.

To accommodate the growing interest in ATM, we have added two additional halls this year and will deliver the ATM Conference Programme across three dynamic content stages - the Global Stage, Future Stage and Business Events Stage. I’m particularly looking forward to IBTM@ATM, a dedicated business events zone, and ATM Travel Tech, which highlights the transformative role of technology in shaping the future of the industry.”

Asia stands out as the fastest-growing region at ATM, with exhibitor participation rising by an impressive 20% year-on-year. This growth has been driven by factors including enhanced regional connectivity and strengthened ties with international markets. ATM will feature a diverse range of Asian destinations, including Japan, Macao, the Maldives, Mauritius, South Korea, Thailand, India, Indonesia, Malaysia and the Philippines highlighting the region’s increasing influence in global travel.

As India’s tourism industry achieves notable growth, the country’s presence at ATM has increased by 30% this year, driven by a strong presence from exhibitors including the regional tourism boards from Goa, Karnataka, Madhya Pradesh and Uttar Pradesh and airline carriers such as Air India and Air India Express.

International markets account for over 52% of visitor registrations, with UAE and GCC visitors contributing significantly to the total figures, accounting for 48%. The top five registered international markets for ATM 2025 are India, Egypt, UK, Türkiye and USA, underscoring the event’s wide-reaching appeal across key global markets.  

Philip M. Barnes, Chief Executive Officer, Rotana said, “Once again Rotana is delighted to be the official registration partner for ATM. As a home grown brand, Rotana views ATM as an exciting opportunity to showcase the region, and our strong partnerships within the industry.”

Reflecting the travel industry’s total convergence with technology and innovation, ATM Travel Tech is larger than ever, with an increase of over 23% in the number of products presented at the event. A rapidly growing segment running parallel to ATM, ATM Travel Tech offers insights into the innovative technologies shaping the travel and hospitality sector, features thought-provoking discussions on the Future Stage, and will span both Hall 1 and Za’abeel Hall 3 at this year’s event.

On the opening day of ATM, Cassie Kozyrkov, CEO of Kozyr and a globally renowned speaker in AI and Google’s first Chief Decision Scientist, will lead an insightful session on the Future Stage, entitled “AI adoption: From Buzzwords to Business Strategy”, she will explore why organizations struggle with AI adoption, identify the biggest challenges in the field, and discuss the implications of AI for the future.

ATM Travel Tech will house the new Start-Up and Innovation Zone, which will showcase the next wave of travel pioneers and feature an immersive VR experience that promises to provide visitors with a new perspective on the possibilities within the industry. For the fourth consecutive year, ATM will host the Start-Up Pitch Battle, spotlighting the most innovative minds in the Middle East.

A significant highlight of ATM 2025 is the launch of IBTM@ATM, a dedicated zone to connect business event buyers with a wide range of exhibitors, including venues and hotels, convention bureaus, tourism boards, airlines and more. At the heart of this new feature is the Business Events Stage, which will host a series of insightful sessions throughout the show, exploring strategies to unlock growth and opportunities in business events and corporate travel.

More than a networking event, the renowned ATM Conference will deliver the latest industry insights from over 200 experts across three content stages - the Global Stage, the Future Stage, and the Business Events Stage.

Tomorrow’s highlights on the Business Events Stage include a formal welcome from Senthil Gopinath, CEO, International Congress and Convention Association (ICCA). This will be followed by a session on how global events and festivals drive socio-economic growth, which will feature speakers from the International Congress and Convention Association (ICCA), Dubai Department of Economy and Tourism, the Abu Dhabi Department of Culture and Tourism, the Ras Al Khaimah Tourism Development Authority and International Association of Professional Congress Organisers (IAPCO).

Also on the Business Events Stage, the Arabia China Tourism (MICE) Forum will feature panellists from China’s outbound travel businesses and MENA DMCs, discussing the latest trends in Chinese outbound travel and the growing interest of Chinese visitors in MENA and beyond for both business and leisure.

Meanwhile, experts from Booking.com, dnata Travel Group and Airbnb will gather on the Future Stage to outline the microtrends redefining travel. On the Global Stage, senior representatives from Four Seasons Hotels and Resorts, Rotana Hotels, Sabre Hospitality and RAK properties will outline how top hoteliers in the region are transforming their brands to deliver meaningful, immersive experiences

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners are the Dubai Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

For more information and to register your interest in attending ATM 2025, visit https://www.wtm.com/atm/en-gb/enquire.html.

-Ends-

For more information, log on to wtm.com/atm/en-gb.html.

Now in its 32nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. With over 48,000 attendees and more than 35,000 visitors, including over 2,550 exhibitors and representatives from over 161 countries during last year's show, ATM remains a pivotal gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

ATM takes place from 28 April to 1 May 2025, Dubai World Trade Centre, Dubai

https://www.wtm.com/atm/en-gb.html    

Arabian Travel Week is a week-long festival of events from 28 April to 4 May, alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes the all-New Business Events @ATM focusing on MICE, Start-Up Competition, influencers’ events, GBTA Business Travel Forums, and ATM Travel Tech. It also features ATM Buyer Networking and a series of country forums.

https://www.wtm.com/arabian-travel-week/en-gb.html     

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.


About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Latest event: 4 to 6 November 2025 at ExCel London.

http://london.wtm.com/

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: 13 to 15 April 2026 – Expo Center Norte, SP, Brazil.

http://latinamerica.wtm.com/

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Latest event: 9 to 11 April 2025 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

Media contact:
TRINA QUINTANA
Account Manager
Indigo Icon Tower, Jumeirah Lakes Towers
Dubai, United Arab Emirates
E-mail: trina.quintana@shamalcomms.com
Website: www.shamalcomms.com
A member of the ECCO Communications Network