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Dubai: entourage, the leading live communications agency in the region, is delighted to welcome on board Mr. Philippe Berthelot as the new Managing Director for the MENA region. Philippe will be responsible for driving the agency towards more innovative, integrated and modern marketing solutions.
Philippe comes with expansive experience of 20 years panning the region and major global hubs like Paris, London and San Francisco, working for some of the world’s most awarded agencies like DDB and BBDO. Prior to joining entourage, he led the Ogilvy UAE office as Managing Director where he spearheaded the transformation of Ogilvy towards an integrated model bringing all capabilities under one leadership.
As entourage is at the cusp of transformations and has been constantly growing despite the market situation, Philippe’s experience and capabilities will help build on the momentum on the innovative transformations in the company that began with the launch of eve virtual – a 3D virtual tech platform launched in June this year.
“entourage is a young and dynamic agency and this is the right time for us to expand our capabilities. Bringing in Philippe as the managing director is a step in that direction for the company. I am truly honoured to welcome him to join the existing team and together, we will create a future of possibilities”, said Mr. Mohammed Tayem, Founder & CEO of entourage.
Commenting on his new journey, Mr. Philippe Berthelot – Managing Director, entourage said, “Change has become the defining characteristic in today’s business environment. Entourage stands for redefining, expanding and leading the change. I am looking forward to join the team and create extraordinary work together.”
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About entourage:
Established in 2009, entourage has quickly grown into one of the leading live communication agencies in the region activating the most talked about campaigns. Take the landmark Egypt Tourism campaign “Wahashtoona” and “Misr Orayba” for example that helped Egypt leap back into the tourism landscape. The agency is ranked number one according to DubaiSME100 index for business performance. The multi-functional marketing consultants of entourage collaborate with a wide range of leaders across industry sectors, government entities and CSR campaigns to deliver effective solutions, and have been recognized frequently by the marketing and communication community, from Middle East Event Awards to Middle East PR Awards to MENA Effie, Dubai Lynx and internationally at Euro EACA Care awards. The agency’s reputation across the region is built on long-standing partnerships with Google, Discovery Networks International, Prime Minister’s Office, Mohammed bin Rashid Al Maktoum Knowledge Foundation, International Humanitarian City and many more brands and entities.
© Press Release 2020
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