•Emphasis on wealth solutionstailored to individual financial goals and responsibilities
•Launches 360 degree marketing campaign that reinforces Emirates NBD's standing as a wealth brand
Dubai - Emirates NBD, a leading bank in the region,today took its Priority Banking services to the next level and unveiled a dynamic wealth solutionsstrategy for its affluent customers. Designed with an objective of making Emirates NBD's Priority Banking a top choice for affluent customers, the new strategy features a shift from a product-led approach to emphasis on offering bespoke wealth solutionsfor the bank's Priority Banking customers.
The new business strategy brings to life Emirates NBD's philosophy of a customer-centric consultative approach, strengthened bya suite of investment and insurance solutions that are tailor-made to the unique requirements of customers, be it in the wealth creation, accumulation or financial succession planning stage. Emirates NBD has adopted the new strategy to further strengthen its standing as a wealth brand while providing a comprehensive range of financial and protectionsolutions for its Priority Banking customers.
Hussam Alhashimi, Head of Priority Banking, Emirates NBD said: "The new strategy is the next stage of our growth journey in establishing Emirates NBD as a wealth solutions brand. The fast-paced growth of the affluent segment in the UAE and the wider GCC has created a significant need for bespoke wealth management strategies that cater to their specific requirements, enabling them to invest and manage their wealth wisely. The new strategy further reinstates our philosophy of being customised in our approach to providing optimum solutions to customers based on their risk profiles."
The adoption of the new business strategy is supported by a 360 degree marketing campaign launch titled: Keep Writing Your Success Story.The newly unveiled campaign reinstates the suite of investment and insurance solutions,combined with attractive lifestyle privileges that Emirates NBD offers its affluent customers. It further establishes the bank's standing as a one-stop-shop wealth solutions brand for the Priority Bankingsegment.
"Emirates NBD's Priority Banking division empowers and encourages its customers to lead a lifethat is worth writing about. Through this campaign, we are reminding our customers that Emirates NBD is more than a banking partner in their journey of success and will be with them while they conquer more peaks and make new discoveries. Strengthened by an array of wealth management solutions, the campaign further underscores our standing as a trusted wealth brand in the UAE and the wider Middle East,"Alhashimi added.
Depicting the different stages of financial responsibilities and goals of customers, the new campaign clearly conveys that right through the various phases inthe journey of wealth; Emirates NBD ensures that innovative investment and insurance strategies address the changing needs of customers.
The unveiling of the bank's new strategy for its Priority Banking follows the recent launch of Wealth Optimizer, a first-of-its-kind proprietary profiling tool designed to meet the investment requirements of its affluent and emerging affluent customers. Wealth Optimizer assesses mid to long-term needs, financial responsibilities and risk appetite of a customer. Based on the investor's profile, Wealth Optimizer suggests an optimal asset allocation strategy with a recommendation from a wide array of the bank's wealth solutions.
"This innovative tool ensures that the recommended investment portfolio for a customer is in line with theirindividual needs, expectations, and financial goals. For instance, the financial responsibilities of a person in his mid-30's vary significantly from a person who is close to retirement, and that's why our wealth solutions are built around a scientific investment process tailored to individual financial goals." concludedAlhashimi.
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About Emirates NBD
Emirates NBD is a leading banking Group in the region. As at 31st March 2014, total assets were AED 347.1 billion, (equivalent to USD 94.5 billion).The Group has a leading retail banking franchise in the UAE, with more than 220 branches and over 887 ATMs and CDMs in the UAE and overseas. It is a major player in the UAE corporate and retail banking arena and has strong Islamic banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
TheGroup has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and representative offices in India, China and Indonesia.
The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.
For more information please visit: www.emiratesnbd.com
For further information, please contact:
Ajith Henry
Communications - Group Marketing, Emirates NBD
Tel: 971-4-3874421
Mob: 971 55 6612391
Email: AjithH@emiratesnbd.com
Sudha Chandran | Hiba Moussa
ASDA'A Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: sudha.chandran@bm.com | hiba.moussa@bm.com
© Press Release 2014
