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400 trees planted at Dubai Municipality's Al Ghusais Landfill as part of the continued Plant for the Planet Program
AccorHotels, the world's leading hotel operator, continues to progress in its goal of planting 100,000 trees in the UAE over the next decade, a commitment made in April 2015.
As part of a continued and active collaboration with the Dubai Municipality, Goumbook for the Give a Ghaf tree planting program and SynergY, an environmental activist youth group founded by Simran Vedvyas who is also the Sustainability Ambassador at Dubai Municipality, French hospitality group AccorHotels planted this week 400 Ghaf trees at Dubai Municipality's Al Ghusais Landfill. The trees were planted by sixty young SynergY members along with volunteers from AccorHotels.
AccorHotels' VP for Sustainable Development, Arnaud Herrmann, said: "The Plant for the Planet program is unique as we see 1,900 of AccorHotels' properties donating half of their laundry savings to finance reforestation projects in 24 countries. For the UAE, we have selected to partner with Goumbook for the Give a Ghaf tree planting project to accompany us towards our goal of planting 100,000 trees within the next 10 years."
Eng. Abdul Majeed Saifaie, Director of Waste Management Department at Dubai Municipality, has backed the initiative to plant more of the UAE's native trees at the landfill. Eng. Naji Al Radhi, Head of Waste Treatment Section, Eng. Sadin Al Falasi, Head of Treatment Systems Unit and Eng. Mukesh Sajwan, Principal Officer, Waste Treatment were present during the planting.
Tatiana Antonelli Abella, Managing Director of Goumbook and founder of the Give a Ghaf tree planting program, added: "The Ghaf trees planted in the landfill will aid vegetation and conservation within the fragmented landscape to maintain and improve the broader ecosystem across the area and support the green vision of the UAE government."
Christophe Landais, Chief Operating Officer of AccorHotels Middle East, said: "It is a privilege to have the strong support of Dubai Municipality for this initiative, and seeing the enthusiasm of these volunteers from AccorHotels and SynergY, we will no doubt be able to accomplish our sustainability goals."
Worldwide, AccorHotels' Plant for the Planet program has financed the planting of four and a half million trees in 24 countries. AccorHotels is also committed to planting 10 million trees before 2021 globally.
About AccorHotels Middle East
AccorHotels Middle East is one of the fastest growing hospitality groups in the Middle East. Currently, the Group's regional portfolio includes a total of 76 operational hotels representing over 18,500 rooms in eleven countries. Among the existing global brands ranging from Sofitel, Pullman, Novotel, Mercure and ibis, new brands such as Adagio and ibis Styles are emerging as strong players in the region. With over 25 years of regional experience, AccorHotels Middle East is the first to establish a training academy. Dubbed as Tamheed - AccorHotels Académie Middle East, the training facility is dedicated to educating and preparing associates at all levels and ensuring optimal career development.
About AccorHotels
AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome.
Over 180,000 women and men in 3,700 AccorHotels establishments look after thousands of guests every day in 92 countries.
AccorHotels is the world's leading hotel operator and offers its customers, partners and employees:
- Its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
- A large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
- A powerful marketplace and loyalty program Le Club AccorHotels;
- Almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.
Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY).
© Press Release 2015