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Dubai, United Arab Emirates: The Dubai Institute of Design and Innovation’s (DIDI) Project Design Space, the UAE’s largest design challenge for schools, has launched its 2019 program with an extraordinary opportunity for young people. Participating students, aged 11 to 18 years, will work with Dubai Holding to design concepts for the future of playing and learning in Dubai.
Returning for its third season, Dubai Holding has offered 4,000 participating Project Design Space (PDS) students the opportunity to work alongside its lead designers and urban planners to design concepts for experiential play and learning spaces. Melding best practices in science, education, innovation and fun, the young designers have the opportunity to learn from one of the UAE’s largest companies to devise new ideas that could drive forward the visions of sustainability and innovation in the city for future generations.
Supported by DIDI, these young future designers from 70 schools across the UAE, participating in PDS, will be asked to develop projects that have the potential to make a lasting impact on the city, learning from Dubai Holding’s market leading development, planning, hospitality and destination expertise.
Centred on Dubai Holding’s ethos of “For the good of tomorrow”, students will be tasked with presenting design concepts that meet the needs of children and their families. The only requirements being that the project ideas should be educational and fun, accessible to and inclusive of people’s different skill levels and abilities, and have the goal of building a lasting legacy for the people of Dubai.
Amit Kaushal, CEO of Dubai Holding said: “Dubai Holding launched DIDI in 2016 in order to meet the region’s growing demand for talented designers and innovators. DIDI’s Project Design Space is an excellent initiative that will give the next generation of designers an opportunity to work alongside professional designers and specialists, and be exposed to real-world projects. As an organization, Dubai Holding is proud to support this initiative and we look forward to share our knowledge and expertise with some of the nation’s brightest young minds.”
“The students’ ideas will not be limited. We will ask them to think big about what they would like to see in a project that focuses on sustainability and innovation through play and learning. The results could be part playground, part science museum, part water park or part play space. The sky is the limit!”
Driven by a desire to build the best possible future for the people of the UAE, Dubai Holding manages a vast portfolio of companies spanning a range of industries including tourism and hospitality, technology, media and retail, to name just a few.
Through its participation in DIDI’s Project Design Space, Dubai Holding is enabling the young people of the UAE to take part in its transformational vision for a better future. In sharing its expertise and enabling student designers to work with its employees on mock projects, the company is helping to inspire and build homegrown talent.
Mohammad Abdullah, President of DIDI said: “We are thrilled with the overwhelming response we have received to Project Design Space in 2019, as the number of students taking part has tripled from last year. The design challenges have really inspired students across the UAE, to put their design thinking to the test and we look forward to seeing the solutions that they will present.”
Participating PDS students will be mentored by their school teachers during after-school club meetings to prepare solutions for the client design briefs. Student PDS finalists will then attend a design ‘boot camp’ hosted by DIDI, where they will receive expert feedback and coaching from the university’s faculty and staff. Finalists will be invited to a special event on 23 March, 2019 at DIDI’s university campus in Dubai Design District (d3), where teams will pitch design prototypes to their clients and attend an award ceremony.
For further information, please contact us at
Jenna Stirland, Plus 1 Communications
jenna@plus1comms.com
+971 (56) 892 6609
ABOUT DIDI
DIDI is a private, not-for-profit education institution. Following the direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, DIDI was established by Dubai Holding and Dubai Creative Clusters Authority. DIDI has been accredited by the UAE Ministry of Education.
LEARN MORE
www.didi.ac.ae
+971 4 568 3911
@DIDIDXB
About Dubai Holding
Dubai Holding is a diversified global company with operations in 12 countries employing over 20,000 people. Established in 2004, Dubai Holding manages an AED 130 billion portfolio of assets, which support the diversification and growth of Dubai’s economy across 12 sectors, including tourism, hospitality, real estate, media, ICT, education, science, retail, industrial and design.
Dubai Holding’s portfolio includes:
- Jumeirah Group, a global luxury hotel company, which operates a world-class portfolio of 15 properties in the Middle East, including the flagship Burj Al Arab, 5 properties in Europe and 3 in Asia with 13 properties currently under construction around the globe. Its portfolio comprises 6,413 keys.
- Dubai Properties, the diverse real estate developer behind iconic destinations such as Jumeirah Beach Residence and Business Bay.
- TECOM Group, the owner and operator of 11 sector-focused business districts such as Dubai Internet City and Dubai Media City.
- Dubai Asset Management, one of the largest residential asset management companies in the UAE.
- Dubai Retail, the retail management arm that focuses on developing, operating and managing Dubai Holding's extensive range of strategically located retail assets across prime destinations and communities.
- Arab Media Group, which includes Global Village, Arabian Radio Network, Multi Platform Network and Done events, is the media and entertainment arm of Dubai Holding.
Dubai Holding’s current project pipeline will add significantly to the Emirate’s portfolio of landmarks. This includes Madinat Jumeirah Living, Burj Jumeira - the new 550 meter tower to be located in Downtown Jumeira, Emirates Towers District and Dubai Creek Harbour, a joint venture with Emaar Properties. Dubai Holding plays an influential role in delivering on Dubai’s economic diversification strategy and initiatives such as Tourism Vision 2020, Dubai Innovation Strategy and Dubai Industrial Strategy.
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