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State of the art offices opened in Cairo to service booming Egyptian smartphone market
Dubai - Dubai-headquartered VSUN Mobility, a global manufacturer of smartly priced new-generation smartphones, recently launched full fledged operations in Egypt by opening state of the art offices in Cairo and appointing International Business Systems (IBS), aleading Egyptian distributor, as Exclusive Partner.
The highlight of the event was the unveiling of the full range of Vsun smartphones: Alpha, Alpha +, Cube, Solo, Capture, Furious and DNA.Vsun also announced a platinum sub-distributor partnership with the big seven dealers across Egypt.
The launch was marked by a gala evening in Cairo, attended by over 500 dealers, retailers, media representatives and editors. It was followed by a gala dinner and an entertainment function compered by celebrity host Saad El Saghar.
Haitham Kalakesh, CEO VSUN, said: "The opening of our new state of the art offices in Egypt and the formal announcement of our exclusive partnership with IBS mark a major step in our foray into the vibrant Egyptian market. Over the past few months we have seen the clout and reach that IBS Group wields in Egypt across all the layers of the channel and we are confident that our partnership will grow from strength to strengthin coming years."
Mohammed Sameh CEO, IBS Group, commented: "We are thrilled to sign up VSUN as our partner. With the smartphone market on the cusp of a major breakout we believe that our partnership will see phenomenal growth.Combining our market expertise and VSUN's technologically advanced products, we believewe can turn it intoa brand of choice with the tech-savvy Egyptian consumers."
Swithin D'Silva, Regional Director, VSUN, said: "The VSUN brand, distinguished for its 'cool', 'bold' and 'powerful' image, now occupies a pride of place in the GCC markets. With our partnership with IBS, one of the top tier distributors in Egypt, we can see the brand growing into a major technology leader in Egypt."
VSUNrecently launched its next-generation selfie camera smartphone 'Capture', which is powered by Android™ 5.0 Lollipop, and the features include 5-inch IPS Display,1.3 GHZ Quad core processor, 8GB ROM + 1GB RAM, 13MP Auto Focus Rear Camera 5MP Front camera, 3G/Edge, Bluetooth, Wi Fi, 32GB Expandable Memory and Dual Sim Cards.
VSUN is among the new entrants the Middle East, Africa and CIS markets with its 'advanced and cool' smartphones and tablets. Recently, VSUN was declared winner of the Editor's Choice 'Smartphone Brand with Fastest Growing Retail Reach' at the 9th edition of the prestigious VAR COC (Choice of Channel) Awards held in Dubai.
The 'Smartphone Brand with Fastest Growing Retail Reach' award recognized VSUN as a rapidly emerging Brand that has launched multiple models of smartphones specifically targeting the Middle East, Africa and CIS markets and has set in motion aggressive expansion strategies across markets, including Egypt and Saudi Arabia.
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About VSUN Smart Phones & Tablets
VSUN is a company that designs, produces and sells mobile phones. With a history going back to over 10 years, it takes care of the whole life-cycle of a mobile phone for its customers, including design of PCBA, design of housing, software development, testing, assembly, logistics and after sales service. Vsun has its own team of hardware and software engineers. Testing of the products is done in-house using testing equipment from countries like Japan, Taiwan and Germany. SMT and production of phones is done in its own large factories, which are also being used by world renowned brands. Its phones are sold to big local brands in South-East Asia, South America, Russia and Africa. The company sells Vsun-branded phones globally, through its regional office in Business Bay, Dubai. VSUN is an IS09001: 2000 certified company, with a license of Mediatek.
Issued on behalf of Vsun GCC & Africa, Dubai,
PR Contact: Anthony D'Silva, Communicate Gulf, P.O. Box 50411, Dubai, UAE. Phone 050 4571624
© Press Release 2015
