Dubai, UAE: Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in the Middle East, continues to lead the UAE mattress manufacturing industry, capturing 60% of the market share.

DFMC, part of A.A. Al Moosa Enterprises, manufactures and markets two of the biggest premium mattress brands in the world, King Koil and Serta, which DFMC supplies to leading 5-star hotels across the UAE, KSA, Oman, Bahrain and India.

Sundar Rajan, CEO of Dubai Furniture Manufacturing Company LLC, said: “The mattress industry in the UAE is very competitive with many brands trying to showcase their best in the retail and the hospitality segments. With the ongoing construction projects for hotels and residences, we expect a big demand for mattresses which is estimated to be around Dhs600 to Dhs800 million per annum which includes 30% to 40% of the premium segment market”

“DFMC has the market share of more than 60% in the premium segment mainly due to high quality and innovative products and various strategic decisions which has given us an edge over the competition,” added Rajan.

The innovative and high quality mattresses from King Koil and Serta with the latest designs are displayed at this year’s The Hotel Show where customers can feel and experience the ultimate sleeping comfort offered by the brands. A variety of bedding accessories like headboards, pillows, protectors, duvets are also showcased.

This year, the team will also share with partners the latest emerging trends in the mattress industry such as the rise of a niche market that prefers customized mattresses due to their sleeping habits, health issues and lifestyle; the growing demand for eco-friendly mattresses because consumers want to contribute to the global call for environmental friendly products and the need for multi-functional beds to serve different purposes such as the customer’s lifestyle.

“We are able to sustain our position in the market as the brand leader in the mattress industry in the Middle East due to our ability to adapt to the changing needs and lifestyle of our consumers. There is a steady demand for mattresses in the UAE driven by the growth in the health sector, the influx of tourism arrivals and the rise in the number of hotels to accommodate the expected millions of visitors for Expo 2020. We are fully equipped to meet the demand,” added Sudarshan Rai, Marketing Manager.

For the rest of 2018, DFMC will be re-vamping the brands’ complete product line of distinctive and first of its kind mattresses and sleeping solutions to align with the current market demand.

The King Koil and Serta mattresses and sleeping solutions will be on display at Hall 3 – Stand No. 3D 131 during The Hotel Show, running until 18th September at the Dubai World Trade Center. For more information please visit: http://www.mattress-leader.com/ or email dfmc@emirates.net.ae.

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About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA. Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East. Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand. Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.

For more information please contact:

The Idea Agency - PR Department

Tel: 04-392 7700 Fax: 04-392 7858 e-mail: pr3@tia.ae

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