- The FMCG rankings in KSA are divided into six sub-categories: Personal Care, Home care Snacks, Beverages, Dairy and Food Pantry
- Dettol tops the Personal Care & Home Care rankings
- Home grown brands feature prominently in the ‘Dairy’ and ‘Beverages’ categories by topping and featuring heavily in the top 10 rankings on brand health.
YouGov’s FMCG/CPG Rankings 2021 reveal Dettol, Galaxy, Almarai and Nadec are the FMCG brands that enjoy the best brand health among residents of the Kingdom of Saudi Arabia.
The FMCG rankings in KSA are divided into six sub-categories: Personal Care, Snacks, Beverages, Dairy, Food Pantry and Home care. Each category features the top ten brands that have the best brand health among the residents of the country.
The rankings are compiled using YouGov BrandIndex Index score, a measure of overall brand health calculated by taking the average of the net Impression, Quality, Value, Satisfaction, Recommend and Reputation scores collected from a nationally representative sample between 1st August 2020 and 31st July 2021.
Personal Care
With the pandemic putting a focus on health and hygiene, it is not surprising to see leading hygiene brand Dettol (39.2) emerging as the healthiest brand among KSA residents in the Personal Care category.
Dove, Nivea and Sensodyne follow in second (29.6), third (25.9) and fourth (25.3) spot in the list.
Baby care brands like Johnson’s and Pampers also featured in the list, in sixth (21.1) and tenth (16.5), respectively.
Other brands making an appearance in the list are Lux in fifth (21.2), Lifebuoy in seventh (19.8), Head & Shoulders in eight (19.7) and Signal in ninth (16.6).
© Press Release 2021
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