Networking vendor is guiding channel partners in the region on how they can grow their channel sales

Dubai, THE UAE, March 12, 2017

D-Link Corporation, a global leader in connectivity solutions for small, medium and large enterprise business networking has announced that it has embarked on a channel initiative aimed at helping partners to bring intelligence to their channel sales.

According to the vendor that makes solutions in the IP Surveillance, Wireless, Switching, Storage, Security, Cloud, VoIP, Print Servers, Structured Cabling, Digital Home, 3G/4G Routers, Power over Ethernet Kit, Powerline, KVM, Structured Cabling and Digital home offerings, the strategy has been designed to assist partners to identify and exploit opportunities in the market that help them to increase their sales revenue.

Sakkeer Hussain, Director - Sales and Marketing, D-Link Middle East and Africa (MEA), said in spite of a competitive channel landscape and the uncertain in the market, it’s critical that resellers adopt new ways of interacting with their end user customers as generic messages to clients and prospective customers are losing their effectiveness and no longer guarantee new business wins.

Hussain said the art of selling is not by luck but needs to be mastered by every channel partner involved in the IT industry especially now that the market is going through a rough patch. “Understanding what exactly your clients want and recommending the solutions that suit them best will not only win you new business but ensure that your customer views you as their trusted business advisor and not just a reseller,” he said.

He explained that value-adding and not just pitching a vendor brand and its hardware products is what is needed in the channel. “Every so often, resellers get into the comfort zone and depend only on the vendor brands or hardware products they sell,” he observed.

He said at D-Link, the company is recommending to its channel partners to be offering value-added services, such as pre- and post-sales services, scoping and designing of solutions, consultancy, proof of concept (PoC) and offering professional services as in when the client needs them.

“To be able to add value, channel partners need to invest in training or areas of their business that will be enabled to competently provide these offerings to the end user,” he said. “To grow any business, one needs skill sets to deliver comprehensive technology offerings and that’s what D-Link has been urging its channel partners to do.”

Hussain added that D-Link is working closely with all its distribution partners across MEA to ensure that channel partners are properly developed, supported and enabled in the market to cement their sales revenue.

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About D-Link
Having celebrated its 30th anniversary in 2016, D-Link is a global leader in connecting people, businesses and cities. We aim to connect more homes, small businesses, medium to large-sized enterprises, and service providers. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP surveillance, and cloud-based network management. An award-winning designer, developer, and manufacturer, D-Link has grown from a group of seven friends since its founding in 1986 in Taiwan to more than 3,000 employees worldwide. For more information visit www.dlinkmea.com or connect with D-Link on Facebook (www.facebook.com/dlinkmea). D-Link Middle East & Africa Headquarters is located in Dubai, the UAE, Jebel Ali Free Zone South, P. O. Box 18224, Tel.: +971 4 880 9022, Fax: +971 4 880 9066. For general inquiries, contact: info.me@dlinkmea.com.  

Press Contact:
Nicole Maria Meier
Marketing
D-Link Middle East & Africa
Jebel Ali Free Zone - South
PO Box: 18224
Tel: +971 - 4 - 880 9022
Fax: +971 - 4 - 880 9066
E-Mail: nmeier@dlinkmea.com
www: www.dlinkmea.com
Facebook: www.facebook.com/dlinkmea

© Press Release 2017