PHOTO
Dubai:– Criteo (NASDAQ: CRTO), the advertising platform for the open Internet, today announced it has acquired Manage.com. Criteo is adding Manage.com and its customer acquisition mobile app solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion.
Manage.com’s performance-based in-app advertising solution helps advertisers acquire and engage customers. Manage.com serves advertiser clients in multiple verticals including retail, travel, gaming, finance and app-first businesses such as food delivery and ride-sharing.
“Demonstrating our commitment to the fast growing mobile app ecosystem, Manage.com allows us to add app install to our marketing solutions,” said JB Rudelle, Criteo’s CEO.
“Criteo’s mobile commitment and world-class technology is what excited us about joining this amazing company,” said Mike Ng, Manage CEO. Criteo’s global scale, extensive client base, unmatched technology and team, provide a tremendous opportunity for us to capitalize on the momentum we’ve built over the past few years. Now we can rapidly scale our mobile in-app platform to address marketers’ desire to have solutions that map to the entire customer journey.”
Manage.com was founded in 2011 and is headquartered in Mountain View, California. Manage.com teams will be integrated into Criteo with immediate effect.
-Ends-
About Manage
Manage is a data-driven mobile app marketing platform for performance advertisers. With Manage, advertisers can reach their target audience segments across mobile and tablet devices with effiecieny and focus on customer lifetime value. As one of the earliest programmatic buyers on all major mobile ad exchanges, Manage handles over 50 billion daily RTB requests. For more information, visit us at www.manage.com .
About Criteo
Criteo (NASDAQ: CRTO) is the advertising platform for the open Internet, an ecosystem that favors neutrality, transparency and inclusiveness. 2,700 Criteo team members partner with over 19,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com .
Media Contacts:
Mara Carpencu
Associate Account Director, BPG Orange
+971 4 506 5563
Siddhi Sainani
Senior Account Executive, BPG Orange
+971 4 506 5582
© Press Release 2018Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
