The Two Global Experts Join Forces to Best Service the Region amidst the evolution of demand for Software Asset Management Services.
DUBAI, United Arab Emirates, March 2nd 2015 - Crayon Middle East, part of Crayon Group, the global leaders in Software Asset Management (SAM), cloud, volume licensing and associated consulting services, announced today its appointment as the first reseller and deployment partner in the Gulf and Saudi Arabia market for Snow Software, the global leader and developer of on premise and cloud-based Software Asset Management (SAM) technologies.
As companies are seeking aggressively to secure high compliancy rate and ROI on their IT estate investment, Crayon Middle East will start delivering Snow Software portfolio of tools to assist organizations in the region identify their IT assets vulnerability to reduce costs and risks in order to prevent irremediable problems.
"We, at Crayon Middle East, are very keen to join forces with Snow Software as we believe that their offering strongly complements our global expertise in Software Asset Management, which we extended into the local market. The IT landscape is constantly changing as more and more organizations opt for solutions to optimize operational performance, reliability and compliancy level; the composite of Crayon SAM expertise and Snow Software tools will definitely be by far the ultimate solution for any customer", said Joachim Hagström - CEO, Crayon Middle East. "This appointment reassures the credible SAM expertise of Crayon and its commitment to initiate inclusive bundles of solutions to its customer base".
Snow Software today delivers the most comprehensive SAM platform available, covering all computing platforms from the desktop estate through to complex Microsoft, IBM, Oracle and SAP datacenter environments as well as tracking the use of applications hosted in the cloud. Extending these optimization capabilities to mobile devices represents a natural evolution of the Snow strengths as well as creating new development opportunities for complimentary solutions.
"We see the Middle East region as an emerging hotbed of technology," said Andreas Stjernström, Regional Business Manager for Snow Software. "And where there is an increase in the reliance on software to drive competitive advantage, there is increased risk of overspend and compliance failures. Working with Crayon Middle East, we will help organizations optimize their software to drive the highest value at the least cost."
As a Snow Software reseller, Crayon Middle East will start to supply and support organizations in the Gulf and Saudi Arabia throughout the implementation and the deployment process of Snow Software tool as of February 2015.
About Crayon
Crayon is the global leader in Software Asset Management & volume licensing services. As a trusted advisor to the world's leading organisations, it helps to ensure clients truly optimise their licensing estate and remain compliant in the 'access anywhere' world. The company has over 700 employees and is headquartered in Oslo, Norway with branches around the world. To know more www.crayon.com
About Snow Software
Snow is the largest dedicated developer of SAM solutions, headquartered in Sweden with more than 200 staff across 14 regional locations, three development centers and local support teams in seven territories. Snow's Mission is to stop organizations paying too high a price for the software they consume, from the desktop to the datacenter and beyond. To know more www.snowsoftware.com
Media contacts:
Crayon MEA
Rania Hamadeh - Head of Marketing
+971 4 424 9977
rania.hamadeh@crayon.com
© Press Release 2015
