Dubai, United Arab Emirates - October 29, 2015

Crayon and Snow Software joint participation at the GITEX Technology Week 2015, held at the Dubai World Trade Center last week, concluded with a valuable business roundup. GITEX is the leading ICT exhibition in the Middle East, Africa and South Asia (MEASA) attracting visitors from over 100 nations and more than 3000 global technology exhibitors.

Crayon and Snow Software conducted during the five days insightful demo sessions for more than 50 C-level IT professionals and decision makers representing all industries sectors; exposing them to the best license optimization practices, and the benefits of Snow License Manager Tool that helps organizations reduce their licensing costs, improve availability and minimize compliance risks.

Commenting on their successful participation, Joachim Hagström, Crayon ME CEO said, "GITEX is a strategic event for showcasing the most innovative technology trends and solutions for businesses. It was the perfect platform for us and Snow Software enabling us to present, during the live demo sessions, our Software Asset Management solutions and tools, which are designed to optimize software licensing usage and reduce the probability and cost of a software audit while delivering bottom-line financial benefits with improved service delivered to end users". 

"We were very pleased to work closely with Crayon at GITEX 2015 and enjoyed a very productive event. It is clear that Software Asset Management is becoming a key concern for organizations in the Middle East as they look to make cost and risk savings across the IT estate," commented Joakim Ericsson Joakim Eriksson, Snow Software International Sales Manager.

As more firms look to secure compliance and ROI from their IT estate investment, Crayon Middle East is now offering its potential and existing customers the Snow Software portfolio of tools to assist them in identifying their IT assets and vulnerabilities whilst significantly reducing costs.

The exhibition demonstrated both partners leadership in Software Asset Management solutions under the theme "Optimize software licenses, Reduce costs, Avoid audit risks, and Ensure compliance".

As a Snow Software reseller, Crayon Middle East is now supplying and supporting organizations in the Gulf and Saudi Arabia throughout the implementation and the deployment process of Snow Software tools.

-Ends-

About Crayon
Crayon are the global leader in Software Asset Management (SAM), Volume Licensing and associated Consulting and Professional Services. Trusted advisors to the world's leading organizations, we help ensure our clients truly optimize their licensing estate and remain compliant in the new hybrid cloud world.

The Company has over 750 employees and is headquartered in Oslo, Norway with branches around the world.

About Snow Software
Snow's mission is to stop organizations paying too much for the software they use, today and tomorrow.

Whether it is through lack of control, poor understanding or compliance failures, Snow believes that organizations today end up paying too high a price for their software.

To bring transparency and fairness to the consumption and licensing of software across the network, Snow provides on-premise and cloud-based Software Asset Management (SAM) solutions that safeguard the US $320 billion spent each year on enterprise software: ensuring organizations realize the full benefit of optimized licensing for all software publishers. 

Today, more than 5,000 organizations around the world rely on Snow's SAM platforms to manage software licensing across more than ten million devices, from mobiles to desktops, datacenters to the cloud. 

For additional information:
Media contact
Crayon MEA
Rania Hamadeh
Head of Marketing
Rania.hamadeh@crayon.com
Mob: +971 50 6588503

© Press Release 2015