• Carrefour’s partnership demonstrates its commitment to championing local and home-grown talent
  • Customers can now shop premium-grade meat, dry-aged and fresh cuts, and more at Carrefour in Mall of the Emirates

Dubai, United Arab Emirates: Carrefour, owned and operated by Majid Al Futtaim in the UAE, has partnered with Emirati chef, Aysha Al Obeidli, to curate a selection of innovative recipes. Using the finest ingredients from its new butchery experience in Mall of the Emirates, Carrefour seeks to encourage creativity in the kitchen whilst enhancing its own gourmet, artisanal offering. The creative young chef came on board to introduce Carrefour’s new line of high-quality meat to the region through delicious dishes curated for a UAE taste.

Marking a major step forward for customers in terms of choice and quality, this new range comprises 40 delicious cuts of dry aged angus, wagyu, black angus, and Japanese angus. All sourced to Carrefour’s leading standards, Chef Aysha has created two recipes including dry aged T-bone steak and a mouth-watering wagyu katsu sando. Both recipes are available on Aysha and Carrefour’s social media channels to view, guide, and inspire.   

Christophe Orcet – Head of Commercial and Operations of Carrefour UAE at Majid Al Futtaim Retail, said: “As a leading retailer, we have always been at the forefront of introducing new tastes and gourmet options to expand the community’s appetite for flavours from across the world. We are thrilled to be partnering with the youngest Emirati chef as we launch our first premium butchery experience at Mall of the Emirates. The recipes developed by the talented Chef Aysha are easy to recreate at home, encouraging our customers to try something new and experiment with premium produce. This is an exciting collaboration for us as we seek to enrich the thriving UAE community and bring people together through unique and delicious flavours.”

Aysha Al Obeidli, the youngest Emirati chef, also commented: “I am thrilled to have been chosen for this opportunity to collaborate with Carrefour and share my love for cooking with a wider UAE audience. Through this partnership, I hope to bring people together through food and inspire others to experiment in the kitchen using the finest quality ingredients.”

The dry aged meat trend is currently proving more popular than ever in the UAE food scene as it moves away from being a niche market. It is not only a frequent meat of choice among renowned chefs in Michelin-starred restaurants, but also meat connoisseurs who enjoy the unique taste of dry aged meat. Dry ageing is a process of controlled decomposition of the product being crafted. As one of the oldest methods in the world, it is used to elevate the quality of meat by tenderising it and making it more flavourful.

To view the Carrefour x Chef Aysha video series, visit Carrefour’s Instagram, Facebook, and YouTube pages.

-Ends-

Media Contact: 
Alexandra Richards – Memac Ogilvy  
E: alexandra.richards@ogilvy.com   
Raed Matarbazi – Carrefour UAE 
E: RMatarbazi@mafcarrefour.com  

About Carrefour

Carrefour was introduced to the region in 1995 by UAE company Majid Al Futtaim. The Company is the franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia. To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled choice of quality products, at unbeatable value for the 750,000 customers it serves daily. Committed to supporting local economies, producers and suppliers in the communities it serves, Carrefour resources over 80 per cent of its products from the region.

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About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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