• The latest YOTEL property will be a key hospitality development in one of the world’s most ambitious projects, set to define sustainable urban living

LONDON, UK – YOTEL – a global hospitality brand known for challenging the status quo – announces its first hotel signing in Saudi Arabia. Scheduled to open in 2025, the YOTEL property will also be the first hotel to open in Oxagon, which will be the home of advanced and clean industries in NEOM.

“Oxagon’s ambition to house hospitality assets where innovative design, sustainability and technologies converge, echoes our core values at YOTEL,” said Hubert Viriot, CEO of YOTEL. “We understand that the Non-Stop traveller craves destinations that won’t slow them down, and Oxagon promises to be a unique destination where new tech-enabled hospitality experiences can be live-tested. It is an honour to be one of the first hotels to open within a city redefining industries through sustainable innovation.”

The hotel’s location is at the heart of the integrated live-work-play Research and Innovation (R&I) district of Oxagon with a dedicated R&I campus. Strategically located on NEOM’s Red Sea coast, Oxagon is reimagining the traditional industrial city by developing multiple thriving residential and business communities. Additional to the R&I district, the city will be home to a next generation port with a fully automated and integrated supply chain and logistics network.

"Oxagon’s hotel strategy is built around several pillars including technology, which is key for integration within a wider smart-city infrastructure,” said Vishal Wanchoo, CEO of Oxagon. “After a competitive selection process, YOTEL was the clear hotel brand of choice for the district, given our shared ambitions to focus on people-centric design, circularity and digital advancements.”

Upon check-in, guests will be immersed within the bustling energy of the innovation eco-system within the district. Featuring 300 rooms, the hotel will showcase YOTEL’s latest features including the brand’s signature robotic concierge, motorized SmartBeds™, and fully integrated technologies which YOTEL is known for. Guests will have access to Komyuniti – the brand’s signature multi-functional dining and co-working space, a 24-hour fitness centre, a Grab-and-Go Café, and meeting spaces used to network and relax. The surrounding areas will be walkable and connected to nearby communities through advanced, active, micro and autonomous mobility solutions.

The partnership marks the latest hotel agreement with NEOM’s Hotel Development, the division responsible for building a future-centric hospitality ecosystem in the Northwest corner of Saudi Arabia.

“YOTEL’s decision to open their property in NEOM’s Oxagon is a powerful endorsement of our ambition to redefine how people travel, stay and live. When complete, it will serve as the ideal home for modern travellers in search of thoughtfully curated and designed spaces, and we look forward to welcoming them,” added Chris Newman, Executive Director, Hotel Development at NEOM.

Through groundbreaking urban developments, world class sport, hospitality, affiliate recreation and retail concepts, and next-generation mobility solutions, Oxagon is creating a new model for modern urbanism. Oxagon will be one of several cities and destinations within the NEOM development, all set to be powered by renewable energy sources, amplifying Saudi Arabia’s plan to sustainably diversify its economy, as part of its Vision 2030 strategy.

The new announcement signifies YOTEL’s ambition to grow both management and franchised projects in the Middle East region, as part of its larger strategy to reach 50 hotels by 2025. 

-Ends-

ABOUT YOTEL

YOTEL challenges the status quo by appealing to those who find traditional hotels uninspiring, looking for a different experience not just a great sleep. It delivers an authentic experience through awesome people, smart design and the creative use of technology. Inspired by the luxury of first-class travel and uncompromisingly designed around guests, YOTEL offers extraordinary value and a sense of community in sought after locations. 

The global hospitality brand is based in London with regional offices in the US and Asia, and has a portfolio of three brands: YOTEL, YOTELPAD and YOTELAIR. The company operates fourteen city centre hotels in New York, Boston, San Francisco, Washington D.C., Miami, Singapore, Edinburgh, London (2), Amsterdam, Porto, Glasgow, Manchester and Park City, and six airport hotels in London Gatwick, Amsterdam Schiphol, Paris, Charles de Gaulle, Istanbul Airport (2), and Singapore Changi. 

YOTEL’s major shareholders include a controlled of Starwood Capital Group, the Talal Jassim Al-Bahar Group, United Investment Portugal and Kuwait Real Estate Company (AQARAT).

YOTEL was originally created by YO! founder Simon Woodroffe OBE who took inspiration from the experience of first class travel and translated that ethos, language and design into small but beautifully designed rooms. www.yo.co.uk.

 Visit www.yotel.com for more information.

ABOUT OXAGON

Oxagon is the home of advanced and clean industries in NEOM. It represents a radical new model for what industrial centers should be, bringing together advanced and clean industries, research and innovation, next-gen port and integrated supply chain and logistics. A cognitive city, Oxagon is based on NEOM's philosophy of exceptional livability and redefining the way humanity lives and works in the future. Strategically located in the Red Sea, with 13% of world trade passing via the nearby Suez Canal, Oxagon is designed to breathe new life into manufacturing innovations and global supply chain connectivity while nurturing innovation and attracting global talent.

ABOUT NEOM

NEOM is an accelerator of human progress and a vision of what a new future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this new future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.

NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate, and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity.

For further information visit www.NEOM.com.

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