• The agreement will solve a variety of challenges faced by users when trying to sell their old devices, including price, convenience and sustainability

Dubai, United Arab Emirates: vivo, in partnership with NorthLadder, the region’s leading pre-owned device marketplace, now provide customers with the option of exchanging or trading any old devices from the comfort of their homes in United Arab Emirates. Both companies are committed to helping their customers make device upgrades convenient, great value, and safe.

The partnership was formed to solve a number of challenges faced by users trying to sell their old devices. It will support customers in reducing the cost of upgrading to a newer device, ensure utmost convenience by allowing the trade to take place from the comfort of their homes, and provide a sustainability guarantee that their old devices will be resold — not ending up in landfills.

Saeed Klaib, Regional Manager of PR and Social Media at vivo, commented: "Many smartphone users want to exchange their devices for a newer version at the most affordable prices. This, along with the challenges of not knowing where to go to make these exchanges and whether it is a worthwhile exchange, holds customers back. With this partnership, we are confident in being able to solve all these problems. Providing value to our customers on all fronts is important to vivo — and that includes promoting sustainability and a circular economy that benefits everyone.”   

Sandeep Shetty, CEO of NorthLadder, said: "We are thrilled to be partnering with vivo. There are an estimated 10M+ mobile phones in circulation in the UAE, many of which consumers do not use. We hope consumers take advantage of this great offer and empty their drawers, earning great value for their old devices while supporting the environment.”

NorthLadder is the number one device Trade-in player in the region. Across more than 1000 stores of leading Retailers and Telcos in the GCC, when you exchange or trade-in your device, there is over 90% chance it is being sold on NorthLadder’s platform.

Customers can now make a trade of their old devices online through simple steps by visiting vivo.northladder.net.

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About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions and is loved by more than 400 million users worldwide.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo news at www.vivo.com