Dubai, UAE: Versatile International (www.versatileinternational.com), the Middle East's first fully integrated stone project management consultancy, has completed bespoke stone  advisory services for the landmark 5,000 square meter Event Center at InterContinental Dubai Festival City in collaboration with Al Futtaim Real Estate, marking a new era in luxury event spaces. This newly revamped space, featuring state-of-the-art ballrooms, meeting rooms, and a promenade, recently opened to the public and aims to elevate the experience for events of all scales in the region with its sophisticated design and prime location.

In partnership with Al Futtaim Real Estate, Versatile International oversaw every stage of the stone project, from design consultation and material selection to coordinating suppliers and completing the final installation. A standout feature of the project is the use of 1250 square meters of Dakton tiles across its ballroom spaces, carefully selected to meet exacting standards for durability, aesthetics, and design. The project also included the rejuvenation of 1200 square meters of existing Crema Marfil stone floors. The high-quality stonework not only enhances the ambiance with its timeless elegance but also adds lasting value, making the Events Center ideal for hosting high-profile events.

Welcoming the completion of the project, Marco Fahd, Group Chairman and CEO of Versatile International, said, “We’re delighted to have partnered with Al Futtaim Real Estate on the stone requirements of the Event Center at InterContinental Dubai Festival City over the past year. This project has allowed us to bring Versatile’s expertise in luxury stone design and project management to one of Dubai’s most prominent event spaces. This collaboration showcases the impact of high-quality materials and precision in creating environments that elevate guest experiences and reinforce Dubai’s status as a global events hub.”

Spencer Lowres, Executive Director of Development - Mixed Use at Al Futtaim Real Estate, commented, “The revamped Event Center at InterContinental Dubai Festival City represents our dedication to creating premier spaces that set new standards for event experiences in Dubai. Working with Versatile International brought a high level of quality and precision to the project, and we look forward to our future collaborations as we continue to bring innovative, world-class venues to the region.”

The Event Center is part of Al Futtaim Real Estate's impressive 15,000-square-meter event portfolio at Dubai Festival City, which also includes a 7,200-square-meter Festival Arena. With these advanced facilities, the revamped space is well-positioned to meet the growing regional demand for premium venues, further establishing Dubai as a global hub for high-profile events and conferences.

Versatile looks forward to transforming more iconic locations, setting new benchmarks for luxury spaces in the Middle East.

About Versatile International

Versatile International (www.versatileinternational.com) is the first fully integrated stone project management consultancy in the Middle East established to meet the unique needs of destination scale real-estate development projects. Currently supporting more than 50 projects in Saudi Arabia, the company’s unique operating model is designed to provide asset developers with certainty of outcome by mitigating or removing supply chain risk and overseeing procurement and installation to the very highest international standards.

Founded in 2019 and with offices in Dubai and Riyadh, Versatile International is the professional services arm of the Versatile Group (www.versatilegroup.com), Australia’s leading end-to-end real estate development and construction company.

For more information or to arrange an interview, please contact:
Nicole Hayde
Head of Communications
E: nicole.hayde@versatile-int.com
W: www.versatileinternational.com

About Al-Futtaim Real Estate

Al-Futtaim Real Estate is one of the region’s leading private master developer with over six decades of real estate and management experiences, with a diversified portfolio across the real estate value chain. Al-Futtaim Real Estate is responsible for a multi-billion-dollar portfolio comprising of individual, corporate real estate and investment assets and master-planned destinations across the Middle East and North Africa region. With capabilities across the value chain and entire real estate cycle from location conceptualization, development, design and fit-out, asset management, contracting and operation, Al-Futtaim Real Estate covers a diverse range of industries and asset type including residential, commercial, malls, hospitality, healthcare, infrastructure, and education.

The current flagship mixed-use urban communities under Al-Futtaim Real Estate’s Festival City brand are Dubai Festival City, Cairo Festival City and Doha Festival City. Dubai Festival City and Cairo Festival City are fully integrated communities which have been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential and commercial accommodation, educational institutions and five-star hotels to fully complement the signature retail, leisure, and entertainment proposition. The Real Estate portfolio covers over 1 million sqm GLA across retail and commercial assets and over 80 million in annual footfall across five malls in the MENA region: Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall in Casablanca, Morocco.

Testament to its expertise in the retail space, Al-Futtaim Real Estate also provides third party management services in asset management, leasing, marketing and operations for shopping centers in the region, including Arabian Center, part of the Al Naboodah Group. 

The Al-Futtaim Real Estate division also manages Al Futtaim’s contracting business, a fully integrated, end-to-end engineering, technologies and construction specialist with a solid delivery track record of mega projects in major Middle East markets over the past 50 years. Al-Futtaim Engineering & Technologies offers customers complete engineering and systems integration solutions.

Visit the website here.